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The Effects of Perceived Risk on Trust and Loyalty in Open Markets

  • Publisher : Korea Knowledge Information Technology Society
  • Research Area : Interdisciplinary Research
  • Published : August 31, 2014

JUNG DUK HWA 1 Jung, Chul Ho 2

1배재대학교
2목원대학교

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타입을 선택하세요 :
@article{ART001903008},
author={JUNG DUK HWA and Jung, Chul Ho},
title={The Effects of Perceived Risk on Trust and Loyalty in Open Markets},
journal={Journal of Knowledge Information Technology and Systems},
issn={1975-7700},
year={2014},
volume={9},
number={4},
pages={455-463}