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The Purchasing Intention of In-app Players on Free-to-play Games in China

Journal of Knowledge Information Technology and Systems
Abbr : JKITS
2015, 10(4), pp.413-427
Publisher : Korea Knowledge Information Technology Society
Research Area : Interdisciplinary Research

이약위 1 Lee Sang Joon 2 Kyeong-Rak Lee 3

1전남대학교
2전남대학교
3전남대학교

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