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The Influence of Location-Based Characteristics on Advertising Value, Purchase Intention and Word-Of-Mouth

  • Publisher : Korea Knowledge Information Technology Society
  • Research Area : Interdisciplinary Research
  • Published : October 31, 2015

Sunghee Jang 1

1경북대학교

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타입을 선택하세요 :
@article{ART002042576},
author={Sunghee Jang},
title={The Influence of Location-Based Characteristics on Advertising Value, Purchase Intention and Word-Of-Mouth},
journal={Journal of Knowledge Information Technology and Systems},
issn={1975-7700},
year={2015},
volume={10},
number={5},
pages={555-565}