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The Impact of Cinemagraph of CG style on Visual Attention and Purchase Intentions at the Detailed Product Page of E-commerce Website: An Eye-tracking Research Approach

  • Publisher : Korea Knowledge Information Technology Society
  • Research Area : Interdisciplinary Research
  • Published : August 31, 2016

Jiseob Park 1 Mingu Kang 1 Kwangsu Cho 1

1연세대학교

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타입을 선택하세요 :
@article{ART002136057},
author={Jiseob Park and Mingu Kang and Kwangsu Cho},
title={The Impact of Cinemagraph of CG style on Visual Attention and Purchase Intentions at the Detailed Product Page of E-commerce Website: An Eye-tracking Research Approach},
journal={Journal of Knowledge Information Technology and Systems},
issn={1975-7700},
year={2016},
volume={11},
number={4},
pages={403-412}