This paper aims at analyzing the characteristics of real estate investment strategies, and examining factors influencing them in the case of Seoul metropolitan area households. Under these research purpose, questionnaire survey is done and binary logistic regression model is used as a research method. The main results of this study are as follows. Firstly, questionnaire survey results show that respondents prefer expansion of real estate strategy as total asset allocation strategy, and prefer low risk-low return strategy, expansion of Seoul metropolitan area strategy, expansion of profitable real estate strategy, and concentration strategy of regions as real estate investment strategy. Secondly, factors influencing each real estate asset management strategies are age, gender, household income, wealth and ownership of house. Thirdly, considering the results of comparative analysis between Seoul metropolitan area and Daegu-Gyeonbuk, risk-return positioning strategy and diversification strategy of regions are different between them. fourthly, low-risk driven type, opportunistic type and commingled type are derived through the results of comparative analysis.