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A Study of the Selection Factor and Satisfaction Level for Real Estate Transaction Information Network
Korea Real Estate Review
2009, 19(2),
pp.237-257
Publisher : korea real estate research institute
Research Area : Law of Real Estate
Publisher : korea real estate research institute
Research Area : Law of Real Estate
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This study has analyzed factors influencing the selection of a transaction information network by a real estate agent and the level of satisfaction about such a network. Among the variables relating to the selection factors, item registration and search capability were recognized as most important in terms of user convenience. In regard to quality of information, registration of accurate information on real estates for sale was shown to be most important. In respect to the contents, convenience of provision of the contract management program was recognized to be most significant. In terms of economic feasibility, the appropriateness of user price was seen to be most vital. Further, in regard to interaction, the ability to use readily joint brokerage was recognized as most important. The level of influence exerted upon satisfaction level during use of a transaction information network was determined, according to their order of importance, by interaction, contents, user convenience, economic feasibility, and quality of information. Comprehensively, if the transaction information network is to be invigorated, the reliability of real estate information must be enhanced by ensuring the accuracy of information on the real estate that is on sale and which is registered on the transaction information network and by strictly managing genuine real estates for sale. Moreover, the transaction information network will be invigorated if only contracts are successfully concluded for a real estate transaction by promoting the community of agencies so that joint brokerage is revitalized.
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