This study analyzes the impact of the educational environment of elementary and middle schools on the house sale price and “jeonse”/monthly rent prices. We divided the Bundang area into the entire Bundang-gu, including Pangyo New Town, and the old district in Bundang. Moreover, we analyze the two subjects using hedonic price model. In terms of the educational environment, the apartment model on the old Budang-gu, except for Pangyo New Town, shows more significant results. Analysis results reveal that the value of existing apartments is reflected by (i) the price influence of Pangyo apartments' relatively short model year and (ii) Pangyo business district's close-to-work influence through physical and location variables “ Year” and “Distance from Pangyo Business District.” In addition, a comparative analysis of the elementary- and middle-school-related variables in this study confirms that transfer to the school district could depend on the household’s funding capacity and whether the demand for the school district is short term. The significance of this study is that it empirically confirms the impact of elementary- and middle-school-related variables, which are key to the demand for housing, on apartment prices between the sale price and the rent price.