Despite the fact that Seoul has a conceptual aim of balancing development among the Gangnam and Gangbuk, it lacks in providing a clear image of the development and in reflecting the residents’ preference for the overall focus of the Newtown project. The research thus pursues what is to be expected of the project and what the ideal picture for a housing environment like Gangnam might be.
Specifically this study analyzes the evaluation of residential environment satisfaction, the expectation toward the Newtown project, the impression of the Gangnam(the southern part of Seoul), the sense of lifestyle values and housing pattern preferences, based on the survey of the Gangbuk Newtown project residents.
The result includes that the householders implicitly stated that their concern is to elevate house values rather than to improve the residential circumstance in the Newtown project, while the leaseholders stated it explicitly.
There are two classification, those Group A tending to ‘The pastoral, the house and low-rise’, Group B tending to ‘The center of city, the apartment and the high-rise’, based on the analysis of the residents’ sense of lifestyle values. The Group A has very negative impressions, such as ‘unnatural, dark and ugly etc’, of the Gangnam, on the other hand the Group B has a city orie」nted inclination, such as ‘complex, convenient and wealthy etc’. Also the Group A preferred the low-rise apartments, which are luxury-villas, town houses and terrace houses etc, while the Group B preferred the city high-rise apartments, which are mixed use, tower and studio apartments.