The purpose of this study is to find out what types of destination development new generations prefer and what they think is important in it to provide basic data for actual implementation of such development.
The analytical methods used in this study were frequency, mean, factor analysis, ANOVA, cluster analysis, Chi-Squae analysis, post-hoc estimation(Duncan test), To verify the reliability of each measure, Cronbach’s alpha coefficient was used. Major findings are the following:
Results of segmentation of destination development factors can be categorized into six: coast tourism development, city tourism development, mountain tourism development, non-formational development, cultural development and rural tourism development.
It was revealed that when choosing destination, coast tourism development put priority on accessibility and facilities, city tourism development on facilities, mountain tourism development on naturality, non-formational development on accessibility and cost-effectiveness, cultural development on cost-effectiveness and accessibility and rural tourism development on naturality, cost-effectiveness, accessibility and facilities.