Influences of Weather on the Inbound Traffic Volume of a Tourist Destination

Sohn， Chul; Kim Geon-Hu

doi:10.15793/kspr.2014.83..007

In this study, we analyzed how daily weather conditions influence the daily inbound highway traffic volume of small sized cars. We used the daily observed weather conditions from Automated Synoptic Observing System operated by Korea Meteorological Administration and recorded inbound highway traffic volume of Gangneung Tollgate managed by Korea Expressway Corporation. We estimated the regression models which include the daily inbound traffic volume as the dependent variable and the observed weather variables such as daily temperature, rainfall, and snowfall as the explanatory variables in addition to other explanatory variables for the days of spring, summer, fall, and winter of 2013 to 2014. The results from the estimated models show that, in case of spring, summer, and fall, the daily traffic volume decreases by 0.4%~0.7% as the daily rainfall increases by 1mm. In case of temperature, the relationship between the daily highest temperature and the traffic volume is weak in the spring. However the relationship between two is positive in case of the fall and winter. Interestingly, the traffic volume is strongly influenced by the temperature of Seoul Metropolitan Area in case of summer. In case of daily snowfall in the winter season, the snowfall of both Wonju area and Gangneung area negatively influences the inbound traffic volume.

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REFERENCES (16)
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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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