The Plan of The Practical Use of Emotional Design
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The purpose of this study of ‘The Plan of The Practical Use of Emotional Design’ is to concretely utilize emotional design in the world of visual communication. In general, the definition of design is ‘to plan practical, aesthetic modeling and realize it so that it meets our daily life’. Usually, design is based on practical behavior and sets its purpose on giving the user concrete advantage. In particular, emotional design is an excellent idea that can make possible of lowering the production cost of any of manufacturing enterprises as a real aspect of production and in the meantime of improving the quality of the user’s life. This viewpoint can be found out in the three levels of emotional design and the four definitions of pleasure. It is considered that this study would give some concrete plans to utilize design to both the worlds of advertisement and marketing when positioning a specific product in advertisement and marketing. And also, both the user and consumer would be much helped in clearly making their decision of the advertisement and communication of the items they wish to purchase or buy. Therefore, as a cornerstone for such plans in this study, those ‘The sample of emotional design, those four kinds of pleasure, and the FCB Grid model’ are applied. These plans have common modes, and they are a pattern of human emotion and cognition and an another pattern of ‘involvement’ as the power of attention in connecting or putting those two categories together. In the postmodern age, the definition of aesthetics is of sense itself. Human sense is, through perception, a pathway on which human emotion can be formed, and also it is a route that makes possible of establishing a relation with acknowledgement. Therefore, in this age, sense, cognition, and emotion, as important, aesthetic vocabularies, play important roles. In this study, based on those common forms through the explanation of those ‘three dimensions of emotional design, those four kinds of pleasure, and the FCB Grid model’, a desirable model has been groped for.
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