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The Configuration of the Visual Arts Images for Sustainable Community (Ⅰ) : The Crux of Avant-garde and Mass Culture
The Journal of Aesthetics and Science of Art
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There is subject which is of utmost importance in society at the present moment. This subject is the sustainability of world, human being and community. In this aesthetic and art critical research, I discusses that how visual arts are configured with social consciousness and intention for the sustainable community, what their structures and functions are in this context. What is the sustainable community? My suggestion is, the sustainable community is the society without any repression or exploitation. And the social communities can become more flexible and altruistic by through our intentions and practices toward the well-being. For the first step of my research, I reconsiders the theory of avant-garde(especially Bürger’s and Poggioli’s) and the birth and development of mass culture in modern era. Following the materialistic art theory of Benjamin, I argues the necessary of theoretical structure in which treats the relationship between aestheticism, avant-garde, and mass culture and their dynamism. On hand, here we can think of the Italian Futurists’ desire to chase the industrial progress and to achieve the aesthetic development by expressing the speed, cacophony, and simultaneity of everyday life in their art. The other hand, we must to find the Russian Constructivists' practice as artistic-political avant-garde. They invented the special forms and methodologies of art with social functions, and explored the various media and visual languages, especially photo-montage, furnitures for working class, posters, advertising, and exhibition for mass. On the historical perspectives, the visual arts would be configured as the invention, analysis, practice, and intervention of all contemporary social initiatives. That is my research’s point. I hope to provide a better understanding of the larger questions about the relation of art and social life that frame this study.
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