The Configuration of the Visual Arts Images for Sustainable Community (Ⅱ) - Cold war and Global Contemporary Art Revisited

Kang Su Mi

This research was began to consider the subject that how visual arts are configured with social consciousness and practice for the sustainable community in 2009. The first achievement of my research, which title is “The Configuration of the Visual Arts Images for Sustainable Community(Ⅰ) - The Crux of Avant-garde and Mass Culture” was published in this journal of aesthetics in 2010. As the following research, this essay deal with the visual images in cold war era and the global era, these periods are related in political, economical and cultural point of view. It is useful to remind ourselves that cold war era was a period of strong political tension and diverse artistic challenge between the East and the West. And we have to pay attention to a situation that the field of art and culture as well as political and economical sector becoming controlled by global capitalism the here and now. I will argue that artworks and images produced under state cold war during 1947-1991 and globalism after the cold war should rather be considered in more complex terms. For the second chapter of the present essay, I want to focus on the ideological function of visual image as a social imaginary. Twentieth-century political ideologies, be they socialist, capitalist or fascist, had striven to transform and transcend the natural world through material power by building mass utopias. The root of consumerism in our global capitalist society is connected with the policy on which the west did to promote the east's collapse. That is my suggestion for the third chapter. In this chapter, I will compare the art works between 1960-80's and 2000s, and examine their limitation or capacity for sustainable community. From my observation, It seems like more and more global capitalist system is forcing from all nations to individuals to consume the same kind of culture and life. If contemporary art would be configured as the counter social imaginary with concerning history, society and the public, the force can be reduced.

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이 논문은 한국연구재단의 지원을 받아 작성되었습니다.

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