A practical study on the Chinese opinion expression behavior in the Internet

Ju, Min uk

doi:10.16874/jslckc.2016..42.021

The research mainly focuses on the Chinese actions of expressing opinions on the Internet, and observes the Chinese groups-majority and minority- of public opinions in the Internet environment and how the formation of public opinions influences other’s opinion expression. It’s a very effective method to observe the relationship between the formation of public opinions and opinions expression in Internet boards. Ever since Noelle-Neuman put forward this theory, there are hardly any researches on the opinions in this space. The research results show that: first, as time goes by, both the majority opinions and the minority opinions show the tendency to express their own opinions which are useful for them. Although they realize the existence of the other party, they continue to express their own opinions to overcome the pressure of the other party. Second, the majorities and the minorities can both bring positive influence mutually. As time goes by, if a variable is stronger (weaker), the other variable is also stronger (weaker). From this results we know that in all research examples, the expression of the majority opinions and the minority opinions change forms similarly.

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* 2022년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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