@article{ART002898476},
author={WU JUAN},
title={Audience Participation and Trans-identity in a New Media Landscape},
journal={The Journal of Study on Language and Culture of Korea and China},
issn={1738-0502},
year={2022},
number={66},
pages={341-360},
doi={10.16874/jslckc.2022..66.014}

TY - JOUR
AU - WU JUAN
TI - Audience Participation and Trans-identity in a New Media Landscape
JO - The Journal of Study on Language and Culture of Korea and China
PY - 2022
VL - null
IS - 66
PB - Korean Society of Study on Chinese Languge and Culture
SP - 341
EP - 360
SN - 1738-0502
AB - In the new media environment, the traditional audience identity has changed. They no longer passively receive information, but actively seek out information that interests them and interact more with the production of information, becoming a new "text poacher". With the development of online dramas, the unique comment function of online videos like bullet screen has been loved by more and more young people. This article attempts to use the theory of Trans-identity which has been used for narrative analysis in audience analysis, focus on the bullet screen of the Web Drama The Bad Kids. First analyses the Trans-identity of the characters in the story, and then combines the bullet screen with the story to explain the interactivity of the audience with text. The communication of the bullet screen from the audience formed an interactive ritual chain, and a sense of self-identification was formed by role substitution during the interaction process. The result of the ceremony presented the collective identity. Trans-identity is the foundation of storytelling， and the discussion of Trans-identity becomes the foundation for the audience to form an interactive ritual chain.
KW - Digital Participatory， Trans-identity， Interaction Ritual Chains， bullet screen comment， Web-drama
DO - 10.16874/jslckc.2022..66.014
ER -

WU JUAN. (2022). Audience Participation and Trans-identity in a New Media Landscape. The Journal of Study on Language and Culture of Korea and China, 66, 341-360.

WU JUAN. 2022, "Audience Participation and Trans-identity in a New Media Landscape", The Journal of Study on Language and Culture of Korea and China, no.66, pp.341-360. Available from: doi:10.16874/jslckc.2022..66.014

WU JUAN "Audience Participation and Trans-identity in a New Media Landscape" The Journal of Study on Language and Culture of Korea and China 66 pp.341-360 (2022) : 341.

WU JUAN. Audience Participation and Trans-identity in a New Media Landscape. 2022; 66 : 341-360. Available from: doi:10.16874/jslckc.2022..66.014

WU JUAN. "Audience Participation and Trans-identity in a New Media Landscape" The Journal of Study on Language and Culture of Korea and China no.66(2022) : 341-360.doi: 10.16874/jslckc.2022..66.014

WU JUAN. Audience Participation and Trans-identity in a New Media Landscape. The Journal of Study on Language and Culture of Korea and China, 66, 341-360. doi: 10.16874/jslckc.2022..66.014

WU JUAN. Audience Participation and Trans-identity in a New Media Landscape. The Journal of Study on Language and Culture of Korea and China. 2022; 66 341-360. doi: 10.16874/jslckc.2022..66.014

WU JUAN. Audience Participation and Trans-identity in a New Media Landscape. 2022; 66 : 341-360. Available from: doi:10.16874/jslckc.2022..66.014

WU JUAN. "Audience Participation and Trans-identity in a New Media Landscape" The Journal of Study on Language and Culture of Korea and China no.66(2022) : 341-360.doi: 10.16874/jslckc.2022..66.014