To overcome the harmful effects caused by conventional oxidative hair dyes, natural colorants becomes more popular in the hair dyeing. By extracting Sagassum fusiforme powders with aqueous alkaline solution as a solvent at 130oC for 60 minutes, a fucoxanthin concentration of up to 216㎍/ml can be obtained. UV/Vis analysis was used to prove the presence of fucoxanthin in the extract powder. A K/S value of 23.8 can be obtained when wool fabrics were dyed with the extract at 120oC for 60 minutes under pH 2. The color fastness properties of the dyed wool fabrics were very good as indicated by rating 4 for laundering(color change), rating 3 or higher for rubbing, and rating 5 for light irradiation. The dyed wool fabric was found to have antimicrobial activity against Staphylococcus aureus. The antioxidant and antimicrobial activity of the Sagassum fusiforme extract can be an effective functional hair colorant. Hair dyeing with the extract formulation at 45oC for 40 minutes under pH 5 accomplished a K/S value of 8.9. The color fastness of the dyed hair showed rating 3 against light irradiation, which increased to rating 5 with after-mordanting of tannin acid.