A Study on the Strategy of Place Marketing through the Selection of City of Culture

Seo Sun-Bok

This study researches Glasgow in 1990 as the example case of the City of culture and tries to contribute to setting the direction of GwangJu to the Asian City of Culture, and leads to some suggestions for that purpose in Korean circumstances. The suggestions are as follows. Firstly, capital investment and building plan should be considered from the viewpoint of sustainability and its long-term monetary plan should be established in the beginning of the plan. Secondly, participation all over the citizen in the city is important. thirdly, the meaning of cultural investment lies in the consideration as to how to create regional culture and how to accelerate its sustainable production in order to consume it in the region and to export it to the outer world. Fourthly, cultural investment includes human beings and their community together, and does not cause human beings risk behind the scene in case of environmental change. Fifthly, The impact of cultural investment should be evaluated and assessed. Sixthly, the organizational consistency is needed in the pursuit of the project of City of Culture. Furthermore, Korean government tries to develop GwangJu as City of Culture both in Korea and in Asia. It indicates the city-regeneration through the strategy of setting some Asian important cities as City of culture, which follows the case of European Cities of Culture and which means the strategy of jumping-over nation border in Asia.

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REFERENCES (65)
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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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이 논문은 한국연구재단의 지원을 받아 작성되었습니다.

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