지방정부의 위기관리를 위한 행정PR적 대응 분석

JeongHeon Kim

The aim of this article is to examine the relationships of local government and citizen(public) in administrative PR viewpoint. Especially, This paper analyzed relationship between administrative organization and stakeholder by applicate in attribution model, co-orientation model and issue cycle model analysis about nuclear waste facilities. Analysis result suggested several no less important lessons as follows: First is lack of crisis management communication principles (promptitude, consistency, opened, trust, co-orientation principles, etc.), specialist in administrative PR. Second, establishes in responsive network system between PR communicator and PR communicatee. Third is promotion of crisis management education and specialist. Fourth is necessity of proactive PR or issue management PR. Fifth, emphasis on two-way communication between administration and citizen or public stakeholder, etc.

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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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