The Impacts of Perceived Organizational Reputation of Public Institutes on the Behavior of Members: The Role of Internal Reputation

Roh, Sungmin

This study examines the relationship among organizational reputation, organizational commitment, job satisfaction, and organizational citizenship behavior in public institutes. Four dimensions of organizational reputation are introduced: performative reputation, moral reputation, procedural reputation, and technical reputation. The results suggest that internal reputation (i.e., public institute members’ perceptions of their organization) does affect behavior and performance. The empirical findings also reveal that internal reputation directly or indirectly affects organizational commitment, job satisfaction, and organizational citizenship behavior in public institutes. As such, internal reputation has a substantive and widespread impact on the behavior of public institute members, and a positive internal reputation in an organization is highly associated with job satisfaction and desired organizational citizenship behaviors. More specifically, this study suggests that positive procedural reputation has the strongest direct impact on members’ behavior. High levels of autonomy, consistency, and rationality in procedures increase the likelihood that the public institutes will perform well. Organizational reputation and organizational commitment also have a statistically robust direct impact on organizational performance. Path analysis verifies that the other four reputation variables account for changes in organizational behavior. The results may be used to contribute to the effective management of public institutes, and also to the consolidation and expansion of reputation theory. These findings will help stakeholders including managers, directors, and staffs to better understand the complex and uncertain environment that an organization faces in terms of reputation management.

Citation status

KCI Citation Counts (16)
열림/닫힘 버튼
REFERENCES (31)
열림/닫힘 버튼
* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

[journal] 김찬아 / 2006 / The Development of Measurement Scale to Assess the Government Agency Image- Focusing on the Ministry of Educational and Human Resources Development / 광고연구 / 한국방송광고공사 (73) : 43~60

[journal] 박상언 / 2004 / An Empirical Study on the Relationships among the Job Insecurity, Trust and Job Performance of Survivors after the Implementation of Organizational Downsizing / 경영학연구 / 한국경영학회 33(2) : 7~7

[journal] 박순애 / 2006 / Job Motivation and Organizational Behavior - Factors Affecting Job Commitment and Burnou - / 한국행정연구 / 한국행정연구원 15(1) : 203~236

[journal] 박천오 / 2001 / 한국 여성공무원의 잠재적 생산성에 관한 실증적 연구: 공무원의 인식을 중심으로 / 한국정책학회보 10(3) : 199~224

[journal] 박통희 / 2008 / Organizational Status Insecurity and Citizenship Behavior of Civil Servants in Seoul Metropolitan Government: Through Organizational Trust / 한국정책학회보 / 한국정책학회 17(4) : 275~310

[journal] 신호창 / 2008 / The Development of Measurement Scale to Assess the Government Agency Image / 한국광고홍보학보 / 한국광고홍보학회 10(1) : 268~291

[book] 송지준 / 2008 / 논문작성에 필요한 SPSS/AMOS 통계분석방법 / 21세기사

[journal] 이영안 / 2009 / The Effects of Job-related Attitudes on Organizational Performance: With Focus on the Central Government Officials' Perceptions / 정책분석평가학회보 / 한국정책분석평가학회 19(2) : 1~28

[journal] 왕태규 / 2007 / A Study on the Influencing Factors of Organizational Performance in the Individual Level / 한국조직학회보 / 한국조직학회 4(1) : 63~90

[journal] 차희원 / 2004 / Agenda-Setting Effects of Mass Media on Corporate Reputations by Public Involvement and Media Credibility / 한국언론학보 / 한국언론학회 48(6) : 274~303

[journal] 최승범 / 2007 / A Study on the Relationships among Government Agencies' Image, Reputation and Customer Satisfaction / 한국행정논집 / 한국정부학회 19(4) : 955~986

[journal] Aaker, Jennifer / 1997 / Dimensions of Brand Personality / Journal of Marketing Research 34(3) : 347~356

[journal] Balmer, John M. T / 2008 / Identity based views of the corporation insights from corporate identity, organizational identity, social identity, visual identity, corporate brand identity and corporate image / European Journal of Marketing 42 : 879~906

[journal] Carmeli, A. / 2006 / Perceived external prestige, organizational identification and affective commitment: A stakeholder approach / Corporate Reputation Review 9(2) : 92~104

[book] Carpenter, Daniel P. / 2010 / Reputation and Power: Organizational Image and Pharmaceutical Regulation in the FDA / Prentice University Press

[journal] Carpenter, Daniel P. / 2012 / Reputation and Public Administrative / Public Administrative Review 72(1) : 26~32

[journal] Chun, R / 2005 / Corporate Reputation: Meaning and Measurement / International Journal of Management Review 7(2) : 91~109

[journal] Dowling, G. R / 2004 / Journalists’s Evaluation of Corporate Reputations / Corporate Reputation Review 7(2) : 196~205

[journal] Deephouse, D / 2002 / The term reputation management: Users, uses and the trademark tradeoff / Corporate Reputation Review 5 : 9~18

[book] Fombrum, C. J. / 1996 / Reputation: Realizing value from the corporate image / Harvard Business School Press

[journal] Fombrun, C. J / 1997 / The reputational landscape / Corporate Reputation Review 1 : 5~13

[journal] Frederickson, H. George / 1999 / The Repositioning of American Public Administration(John Gaus Lectures) / PS : Political Science and Politics 32(4) : 701~711

[journal] Gotsi, M. / 2001 / Corporate Reputation: Seeking a Definition / Corporate Communication 6(1) : 24~30

[confproc] Grunig, J. E. / 2002 / The effects of relations on reputation and reputations on relations: A cognitive, behavioral study / Paper presented at the meeting of the International, Interdisciplinary Public Relations Research Associates. Conference

[book] Kaufman, Herbert A. / 1981 / The Administrative Behavior of Federal Bureau Chiefs / Brookings Institution

[journal] Moynihan, Donald P. / 2010 / The Suspect Handmaiden: The Evolution of Politics and Administration in the American State / Public Administration Review 70 : 229~237

[journal] Moynihan, Donald P. / 2007 / The Roles of Organization in Fostering Public Service Motivation / Public Administration Review 67(1) : 40~53

[journal] Rao, H. / 1994 / The Social Construction of Reputation / Strategic Management Journal 15 : 29~44

[journal] Romzek, Barbara S. / 1999 / Employee Investment and Committment : The Ties that Blind / Public Administration Review 50(3) : 374~382

[book] Simon, Herbert. A. / 1991 / Public Administration / Transaction

[journal] Weiss, D. J. / 1967 / Manual for the Minnesota Satisfaction Questionnaire / Minnesota Studies on vocational Rehabilitation 22

KJC Korea
Journal Central

Statistics

Tools

Sharing

Issue List

Citation status