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Affective Congruency Effects in Advertising

Korean Social Science Journal
Abbr : KSSJ
2007, 34(1), pp.71-92
DOI : 10.36033/kssj.34.1.200706.71
Publisher : Korean Social Science Research Council
Research Area : Social Science in general

HyeSeung Lee 1 Hyun Young Cho 2

1Yonsei University
2Yonsei University

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