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Analysis of Success Factors of Latecomer in Chinese Third-party Mobile Payment Market: Focusing on Hedonic Motivation of Wechat Payment

JOURNAL OF CHINESE STUDIES
2019, (63), pp.233-264
DOI : 10.26585/chlab.2019..63.009
Publisher : CHINESE STUDIES INSTITUTE
Research Area : Chinese Language and Literature

Oh, Chul 1 No Suyeon 2 소사한 3

1상명대학교
2고려대학교
3중국 New Studios Media Co., Ltd.

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