KJC Korea
Journal Central

This paper explores the relations between language and the senses, by analyzing how people conceptualize and verbalize their sensory experiences of coffee flavors in the contemporary South Korean society. It first examines various linguistic descriptors for coffee flavors in the lexical level, of which acquisition is often associated with the speaker’s increased capacity to discern and express their sensory experiences of coffee tastes and aromas. It also illustrates the ways in which the sensory perceptions of coffee flavors are expressed across different modalities, as shown in the examples of the synesthetic expressions of visual images of coffee and the spatial constructions of its flavors. Specific qualities of coffee flavors are also identified with some attributes and activities of their consumers, which are often extended to index the consumers’ specific social identities. Therefore, this paper demonstrates the crucial roles that language plays in mediating between the individual and subjective dimension of sensory expressions and their social and cultural meanings in various social contexts.

The aim of this paper is to analysis nation lead ideology and social taboo in the modernization era based on the language life history memoirs and diary of an old man in a rural area of Korea. Modern society in korea was built up through the colonial period, separated government of south-north Korea and the Korean war, Saemauel Undong. ≪Weolphayugo≫ and ≪Changphyeong diary≫ are a village dimension report on these periods. Even though the writer is an average person who adapted to the process of making a nation in each period successfully, he caused conflict with his family and neighbors constantly. His conflicts were caused by his attitude about the ideology of making a nation. It is modernity that influenced his conscience. It's affect on his conscience caused conflict with his family. He was the centre of power in the village in every period and is a typical self-made person. But his life was not happy and he became thought of as a troublesome person. In fact he was a victim of making a nation by each government in Korea. His success made him proud of by himself but it was a trap that made him a troublesome person in his family and village. Every society with conflict of a cross-cultural period and every nation should reflect upon his national consciousness and taboo seriously. This paper is beneficial for us because we can think back on ourselves in inter-cultural society.

he aim of this study is to discuss how progressivism is depicted based on Appraisal Theory in Chosun Ilbo and Hankyoreh Shinmun. We also explore difference between two newspapers. The term of Appraisal refers to a linguistic resource by which a speaker/ writer expresses his own effect, judgement, and appreciation. As a result, Hankyoreh Shinmun relatively depicts positive image on progressivism through it positive and negative evaluations, while Chosun Ilbo depicts negative image using a negative evaluation. By looking at them from the Ideological Square of van Dijk, we are able to know that progressivism is a ‘They’ to Chosun Ilbo.

he Sociolinguistic Journal of Korea 24(1). 91~113. The aim of this study is to research the new function of Korean honorific prefinal ending ‘-si-’ by field survey as well as to emphasize the need to be discussed this circumstance in Korean education. The object of this study ‘-si-’ is the most representative Korean subject honorific marker. It had been only used to person, but is now also used for inanimate object. Especially, it could be found in luxury service industries such as hotel, department store, and restaurant. Therefore, this language variation can be connected with social class. In order to research the new feature of ‘-si-’, Labov(1966)’s methodology which is modified for this study was applied. Then, dialogues between employees and customers from the department store and local market were collected. In addition, this study surveyed to find out Korean native speakers’ awareness about new feature of ‘-si-’. Thus, this research has significance by finding the new features of ‘-si-’ through field surveys and questionnaires as well as making realistic mention about ‘-si-’ in Korean linguistics.

The Sociolinguistic Journal of Korea 24(1). 149~174. This study examines and compares characteristics of sentences, vocabularies, textual structures, and types of persuasion in cosmetics TV commercials that have aired before the 1980s (1960~1989) and in the last three years (2013~2015). The study consists of four parts, and the findings are as follows: First, in order of frequency of occurrences, “declarative sentences” ranks the first, followed by “imperative sentences” before the 1980s and “interrogative sentences” in the last three years. Word final endings reveal that nouns have been the most frequent in both periods, followed by haera style before the 1980s and haeyo style in the last three years. Second, this study examines the main topic and characteristics of vocabulary in cosmetics TV commercials. The results show that “skin” is the most frequent main topic in both periods. Remarkable topics in use indicate: “color” and “scent” before the 1980s, “moisture” and “anti-aging” in the last three years. In the use of foreign languages, alphabets have been in use for the written caption in the last 3 years, while Hangeul (Korean alphabet) were used for the written caption before the 1980s. Third, with regard to the textual structure, it is noted that the structural factors of the advertising texts were observed similarly. In the two periods under study, caption and female narrators texts have been the most frequently or mainly. Compared from 1960 to 1989 with from 2013 to 2015, male characters have appeared somewhat in the last three years while there have been no male characters before the 1980s. Finally, for the type of persuasion, “straightforward type” ranks the highest, followed by “economical type”, and “CM song type” before the 1980s, and “mixed type” among various types in the last three years.

his study examines and compares characteristics of sentences, vocabularies, textual structures, and types of persuasion in cosmetics TV commercials that have aired before the 1980s (1960~1989) and in the last three years (2013~2015). The study consists of four parts, and the findings are as follows: First, in order of frequency of occurrences, “declarative sentences” ranks the first, followed by “imperative sentences” before the 1980s and “interrogative sentences” in the last three years. Word final endings reveal that nouns have been the most frequent in both periods, followed by haera style before the 1980s and haeyo style in the last three years. Second, this study examines the main topic and characteristics of vocabulary in cosmetics TV commercials. The results show that “skin” is the most frequent main topic in both periods. Remarkable topics in use indicate: “color” and “scent” before the 1980s, “moisture” and “anti-aging” in the last three years. In the use of foreign languages, alphabets have been in use for the written caption in the last 3 years, while Hangeul (Korean alphabet) were used for the written caption before the 1980s. Third, with regard to the textual structure, it is noted that the structural factors of the advertising texts were observed similarly. In the two periods under study, caption and female narrators texts have been the most frequently or mainly. Compared from 1960 to 1989 with from 2013 to 2015, male characters have appeared somewhat in the last three years while there have been no male characters before the 1980s. Finally, for the type of persuasion, “straightforward type” ranks the highest, followed by “economical type”, and “CM song type” before the 1980s, and “mixed type” among various types in the last three years.

This paper examines language socialization practices regarding politeness in a Korean preschool. In particular, it analyzes linguistic and paralinguistic features of politeness that teachers emphasize in their everyday discourses with children, and examines the ways that children reproduce or reconstruct these features and other linguistic resources in their peer talk. The analysis of teacher-children discourses shows that teachers emphasize pragmatic features of politeness such as polite forms of request, politeness routines, soft voices, high pitch, and rising intonations while not correcting inappropriate and ungrammatical uses of honorifics. Moreover, the analysis of children's peer talk demonstrates that children strategically use various linguistic and paralinguistic features of politeness to address goals of their culture-laden peer worlds such as pursuit of power and authority, alliance formation, or evasion of adult control. These findings are discussed in relations to language socialization research, studies on Korean politeness, and research on peer talk.

The purpose of this article is to give an overview of the organizational communication in the medical center. This overview is based on the results of the individual studies conducted from 2012 to 2015 within a project about organizational communication in the medical center. Firstly we will summarize the characteristics of the respective communications performed between physicians, nurses, administrative staffs and between physicians and nurses. From those characteristics we will generalize the four typical negative aspects of the organizational communication in the medical center: authoritative, lack of empathy, an air of indifference to the communication, respectless. And then we introduce the causes of the negative aspects and their influences on the staffs of the medical center. Lastly we discuss how to improve the organizational communication in the medical center.

The purpose of this paper is to investigate the sociolingustic variation of Korean mirative markers -kwuna, -ney and -ta, through an experimental method. A 7-point Likert scale task was adopted for this purpose. The participant’s age was the significant social factor of the observed linguistic variation, but gender does not play any significant role. Particularly, the elderly generation prefers -kwuna for a mirative marker, but this tendency declines for young generation. -ta seldom functions as a mirative marker for elderly generation, but it gets an independent status as the mirative marker for young generation. The negative semantico-pragmatic properties of -kwuna affects this change.

The present study aims to explore how negotiation of meaning occurs in a task-based CMC among ESL students. Paired with one another, 18 ESL students were asked to engage in online discussion once a week for 3 weeks in order to complete 3 types of language task: jigsaw, information-gap, and decision-making tasks. The finding shows that only a few examples (11%) contributed to negotiation routines. Twenty-one percent of the negotiation routines were identified as modified interactions. The information-gap task elicited the most negotiation routines. However, what the students perceived was different from the numerical results regarding task types. They reported that the jigsaw was the most intriguing and beneficial task rather than the information-gap. Relatively little negotiation routine can be attributed to learner perceptions of tasks. Learner behaviors such as not asking questions, their eagerness to proceed with the task, and face-saving action were observed as efforts to maintain social communication. Sending segmented messages instead of complete sentences was found as a face-saving action as well.

his paper provides an overview of the background of emergence and current research trends of Japanese Sociolinguistics, based on the contents of ’Language Life’ that has been published since 1956 in “Japanese Linguistic”, the official journal of the Linguistic Society of Japan (currently the Society for Japanese Linguistics). It introduces the concept of Language Life, the role and research achievements of National Institute for Japanese Language and Linguistics in study of Japanese language life, the survey on the use of common language in Tsuruoka region, the formation process of common language in Japan, the problem in researches of Japanese language life, the emergence process of Japanese Sociolinguistics, and the special theme discussed in ”The Japanese Journal of Language in Society”, which is the official journal of Japanese Association of Sociolinguistic Sciences. Furthermore, it introduces the current trends and outcomes of the researches of Contrastive Sociolinguistics, Econolinguistics, Welfare Linguistics and Language Landscape. In particular, research trends and outcomes of Welfare Linguistics offer an interesting implication that outcomes of language studies should contribute to the happiness and welfare promotion of social members, as well as pursue new truth.