This article examines the evolving dynamics and challenges of international labor migration, considering the case of the Seasonal Agricultural Workers Program (SAWP) between Mexico and Canada. It critically explores the transformation of regulated labor mobility during the neoliberal globalization, with a focus on subnational actors and bilateral frameworks. Initially regarded as a model for orderly and rights-based migration since its creation in 1974, the SAWP has facilitated the participation of over 500,000 Mexican workers and generated substantial remittances. However, the article identifies growing concerns about the program’s deregulation, employer-dominated governance, and weakening state oversight, particularly following the introduction of the Low-Skilled Workers Program (LSWP) in 2002. Drawing on a subnational perspective, the analysis highlights how local governments, consulates, and civil society organizations play crucial roles in labor governance, yet often face constraints in protecting workers' rights. The article further documents labor segmentation, gendered inequalities, and systemic vulnerabilities experienced by Mexican migrant workers in Canada. It concludes that despite the SAWP’s perceived success, its continuity demands stronger bilateral regulation, transparency, and accountability to ensure the protection of human and labor rights across borders.