@article{ART000862253},
author={Kyung-Mook OH and Young-Jin Noh},
title={A Study on Marketing Strategy for Facilitating Electronic Information Services in the Public Library},
journal={Journal of the Korean Society for Information Management},
issn={1013-0799},
year={2003},
volume={20},
number={3},
pages={261-276},
doi={10.3743/KOSIM.2003.20.3.261}
TY - JOUR
AU - Kyung-Mook OH
AU - Young-Jin Noh
TI - A Study on Marketing Strategy for Facilitating Electronic Information Services in the Public Library
JO - Journal of the Korean Society for Information Management
PY - 2003
VL - 20
IS - 3
PB - 한국정보관리학회
SP - 261
EP - 276
SN - 1013-0799
AB - Seoul City has been operating 17 public libraries to bridge the digital gap in the information society. Digital collection that has used recently, is providing various information services and information sources such as Internet. DVDs, satellite broadcasts and plan to offer service with more contents in the near future. In an attempt to facilitate the use of digital archives in public libraries in Seoul, this study thus applies marketing strategy to Electronic Information Center in the S Library and techniques can contribute a dynamic approach to total strategy development for library professionals that will ensure effective management and the achievement for their goals.
KW - Library management;Public Libraries;Marketing Strategies;Information Services
DO - 10.3743/KOSIM.2003.20.3.261
ER -
Kyung-Mook OH and Young-Jin Noh. (2003). A Study on Marketing Strategy for Facilitating Electronic Information Services in the Public Library. Journal of the Korean Society for Information Management, 20(3), 261-276.
Kyung-Mook OH and Young-Jin Noh. 2003, "A Study on Marketing Strategy for Facilitating Electronic Information Services in the Public Library", Journal of the Korean Society for Information Management, vol.20, no.3 pp.261-276. Available from: doi:10.3743/KOSIM.2003.20.3.261
Kyung-Mook OH, Young-Jin Noh "A Study on Marketing Strategy for Facilitating Electronic Information Services in the Public Library" Journal of the Korean Society for Information Management 20.3 pp.261-276 (2003) : 261.
Kyung-Mook OH, Young-Jin Noh. A Study on Marketing Strategy for Facilitating Electronic Information Services in the Public Library. 2003; 20(3), 261-276. Available from: doi:10.3743/KOSIM.2003.20.3.261
Kyung-Mook OH and Young-Jin Noh. "A Study on Marketing Strategy for Facilitating Electronic Information Services in the Public Library" Journal of the Korean Society for Information Management 20, no.3 (2003) : 261-276.doi: 10.3743/KOSIM.2003.20.3.261
Kyung-Mook OH; Young-Jin Noh. A Study on Marketing Strategy for Facilitating Electronic Information Services in the Public Library. Journal of the Korean Society for Information Management, 20(3), 261-276. doi: 10.3743/KOSIM.2003.20.3.261
Kyung-Mook OH; Young-Jin Noh. A Study on Marketing Strategy for Facilitating Electronic Information Services in the Public Library. Journal of the Korean Society for Information Management. 2003; 20(3) 261-276. doi: 10.3743/KOSIM.2003.20.3.261
Kyung-Mook OH, Young-Jin Noh. A Study on Marketing Strategy for Facilitating Electronic Information Services in the Public Library. 2003; 20(3), 261-276. Available from: doi:10.3743/KOSIM.2003.20.3.261
Kyung-Mook OH and Young-Jin Noh. "A Study on Marketing Strategy for Facilitating Electronic Information Services in the Public Library" Journal of the Korean Society for Information Management 20, no.3 (2003) : 261-276.doi: 10.3743/KOSIM.2003.20.3.261
