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Consumer Satisfaction and Evaluation of Health Information Sites in the Internet

  • Journal of the Korean Society for Information Management
  • Abbr : JKOSIM
  • 2002, 19(3), pp.49~68
  • DOI : 10.3743/KOSIM.2002.19.3.049
  • Publisher : 한국정보관리학회
  • Research Area : Interdisciplinary Studies > Library and Information Science
  • Received : August 11, 2002
  • Accepted : September 4, 2002
  • Published : September 30, 2002

KIM MIN CHEOL 1 Kwon, Soonman 2

1제주대학교
2서울대학교

Accredited

ABSTRACT

The purpose of this paper is to examine the evaluation models of internet sites and to analyze the factors affecting the consumer satisfaction of health information sites in the Internet. Based on the covariance structural model applied to a customer survey, this study shows that among the characteristics of the site. contents has the most significant effect on customer satisfaction, which in turn affects the consumer willingness to recommend the site to others.

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