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Design and Evaluation of a Personalized Search Service Model Based on Web Portal User Activities

  • Journal of the Korean Society for Information Management
  • Abbr : JKOSIM
  • 2006, 23(4), pp.179~196
  • DOI : 10.3743/KOSIM.2006.23.4.179
  • Publisher : 한국정보관리학회
  • Research Area : Interdisciplinary Studies > Library and Information Science
  • Received : November 23, 2006
  • Accepted : November 23, 2006
  • Published : December 30, 2006

Soyoung Lee 1 Young-Mee Chung 2

1다음커뮤니케이션
2연세대학교

Accredited

ABSTRACT

This study proposes an expanded model of personalized search service based on community activities on a Korean Web portal. The model is composed of defining subject categories of users, providing personalized search results, and recommending additional subject categories and queries. Several experiments were performed to verify the feasibility and effectiveness of the proposed model. It was found that users’ activities on community services provide valuable data for identifying their interests, and the personalized search service increases users’ satisfaction.

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