Journal of the Korean Society for Information Management 2023 KCI Impact Factor : 1.31
-
pISSN : 1013-0799 / eISSN : 2586-2073
- https://journal.kci.go.kr/kosim
KJCKorea
Journal Central
An Empirical Analysis Approach to Investigating the Influence of Online Community Site Trust on Its Community Forum Activity
- Journal of the Korean Society for Information Management
- Abbr : JKOSIM
- 2007, 24(1), pp.227~250
- DOI : 10.3743/KOSIM.2007.24.1.227
- Publisher : 한국정보관리학회
- Research Area : Interdisciplinary Studies > Library and Information Science
- Received : February 25, 2007
- Accepted : March 13, 2007
- Published : March 30, 2007
Byungsuk Moon 1, Kun-Chang Lee 1, Changhyeon Jo 1, Shinjang Kang 1
1성균관대학교
Accredited
ABSTRACT
With the advent of social networking activity on the Internet, online community sites are becoming more popular. The main purpose of this study is to empirically investigate the influence of intermediary trust and system trust on the forum activity trust and information quality satisfaction. We assume that the intermediary trust and system trust come from the online community site itself, while the forum activity is made within a specific forum allowed on the online community site, and therefore forum activity trust and information quality satisfaction are related to a specific forum. The 591 valid questionnaire data were gathered from the users acting in forums allowed on the Samsung Economic Research Institute (SERI) (www.seri.org). The empirical results are as follows. First, the SERI intermediary trust and its system trust have positive influence on the SERI forum information quality system quality, and perceived effectiveness. Second, the SERI intermediary trust contributes to reducing the SERI forum perceived risks, while the SERI system quality does not. Third, the higher the SERI intermediary trust is, the higher the SERI forum trust and information quality satisfaction increase.
Statistics
-
244 Viewed
-
79 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
강명수
/ 2002
/ 온라인 커뮤니티 특성이 커뮤니티 몰입과 이용의도에 미치는 영향에 관한 연구
3(1)
: 77~98
[journal]
김상욱
/ 2004
/
A Research on the Relation between online Community and customer Loyalty: Mediating Role of the Sense of Online Community
9(1)
: 161~188
[journal]
김재욱
/ 2002
/
The Relationship between Online Community-based Marketing Activities and Community Citizenship Behavior: The Mediating Role of Commitment
17(4)
: 77~98
[journal]
문준연
/ 2003
/
Relationships Among Participation Motives in Virtual Community, Sense of Community, Loyalty and Purchase Intention
5(2)
: 71~89
[journal]
박희봉
/ 1999
/ 가상공동체 의식이 전자상거래 소비자의 충성도에 미치는 영향
/ 한국경영정보학회
: 185~194
[journal]
서건수
/ 2003
/
The Effects of the Characteristics of Internet Communities and Individuals on User Loyalty
13(2)
: 1~21
[journal]
성희승
/ 2001
/ 커뮤니티 운영이 웹사이트 만족도와 구전에 미치는 영향 : 조직동일시 이론을 중심으로
5(2)
: 1~19
[journal]
이광주
/ 2002
/
A Study on Affecting Factors for Customer Loyalty to Internet Shopping Malls
4(2)
: 103~133
[journal]
이두희
/ 2001
/ 인터넷 쇼핑몰에서의 상호작용성에 관한 연구 : 척도개발 및 효과분석
16(2)
: 115~140
[journal]
이재관
/ 2001
/ 커뮤니티 웹사이트의 평가요인에 관한 연구
3(2)
: 91~110
[journal]
Anderson, C.
/ 1996
/ Computer as audience Mediated interactive messages in interactive marketing
/ The Future Present, AMA, Chicago
: 11~
[journal]
Armstrong, A.G
/ 1996
/ The real value of ON-LINE communities
74(3)
: 134~141
[journal]
Bagozzi, R.P
/ 2002
/ International social action in virtual communities
16(2)
: 34~45
[journal]
Bailey
/ 1983
/ Development of a tool for measuring and analyzing user satisfaction
: 530~545
[journal]
Bauer, H.H
/ 2002
/ Building customer relations over the internet
31(2)
: 155~163
[journal]
Baym, N.K
/ 1995
/ The emergence of community in computer-mediated communication
/ Thousand Oaks, CA: Sage
: 138~163
[journal]
Bergen
/ 1992
/ Agency relationships in marketing A review of the implications and applications of agency and related theories Journal of Marketing
: 1~24
[journal]
Celsi
/ 1993
/ An exploration of high-risk leisure consumption through skydiving Journal of Consumer Research
: 1~23
[journal]
Clark
/ 1994
/ The forgotten relationship in relationship marketing
/ Emory University
: 1~10
[journal]
/ 2003
/ On-line trust: Concepts, evolving themes, a model
58(6)
: 737~758
[journal]
/ 1996
/ The organizational trust inventory (OTI) Development and validation
/ Thousand Oaks, CA: Sage
: 302~330
[journal]
/ 1992
/ The quest for the dependent variables
: 60~95
[journal]
/ 2003
/ The DeLone and McLean model of information systems success : A ten-year update
19(4)
: 9~30
[journal]
/ 2000
/ Community Psychology
/ Boston: Allyn and Bacon
[journal]
/ 1999
/ Online communities
[journal]
/ 1997
/ The individual within the collective: Virtual ideology and the realization of collective principles
/ London: Sage
: 36~54
[journal]
/ 2002
/ Customer loyalty in e-commerce
3(2)
: 27~51
[journal]
/ 2003
/ Trust and TAM in online shopping: An integrated model
27(1)
: 51~90
[journal]
/ 1981
/ Structural equation models with unobservable variables and measurement errors Journal of Marketing Research
: 382~388
[journal]
/ 1997
/ Net gain: Expanding markets through virtual communities
/ Boston, MA: Harvard Business School Press
[journal]
/ 1998
/ Multivariate data analysis
/ Prentice-Hall International
[journal]
/ 1958
/ The psychology of interpersonal relations
[journal]
/ 1997
/ Developing products on internet time
75
: 108~117
[journal]
/ 1998
/ Is anybody out there? Antecedents of trust in global virtual teams
14(4)
: 29~64
[journal]
/ 2000
/ Consumer trust in an internet store
1(1-2)
: 45~71
[journal]
/ 1997
/ Virtual communities, virtual settlements and cyber-archaeology: A theoretical outline
3(3)
[journal]
/ 1977
/ A social psychological view of city life
/ Lexington Health and Company
[journal]
/ 2000
/ Foundations of behavioral research
/ Fort Worth: Harcourt Collage Publishers
[journal]
/ 2000
/ Community building on the web-secret strategies for successful online communities
/ Peachpit Press
[journal]
/ 1999
/ E-tribalized marketing? The strategic implications of virtual communities of consumption
17(3)
: 252~264
[journal]
/ 2006
/ Transfer from offline trust to key online perceptions: An empirical study
[journal]
/ 2001
/ A trust model for consumer internet shopping
6(1)
: 75~91
[journal]
/ 1995
/ An integrative model of organizational trust
20(3)
: 709~734
[journal]
/ 2002
/ What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology
6(2)
: 35~53
[journal]
/ 2002a
/ Developing and validating trust measures for e-commerce: An integrative typology
13(3)
: 334~359
[journal]
/ 2002b
/ The impact of initial consumer trust on intentions to transact with a web site: A trust building model
11(3)
: 297~323
[journal]
/ 1986
/ Sense of community Journal of Community Psychology
: 6~23
[journal]
/ 2000
/ Building stronger brands through online communities
41(3)
: 43~54
[journal]
/ 1987
/ Measuring the effectiveness of computer-based information system in the financial services sector
: 107~124
[journal]
/ 1993
/ Factors affecting trust in market research relationships Journal of Marketing
: 81~101
[journal]
/ 2004
/ Building effective online marketplaces with institution-based trust
15(1)
: 37~59
[journal]
/ 1993
/ Homesteading on the electronic frontier
[journal]
/ 2002
/ Some antecedents and effects of trust in virtual communities
11(3-4)
: 271~295
[journal]
/ 2001
/ Virtual internet communities and commercial success: Individual and community-level theory grounded in the atypical case of TimeZone.com
27
: 297~312
[journal]
/ 1998
/ Not so different after all: A cross-discipline view of trust
23(3)
: 893~404
[journal]
/ 1999
/ Information rules
/ Harvard Business School Press
[journal]
/ 2002
/ Consumer trust, value, and loyalty in relational exchanges
66(1)
: 15~37
[journal]
/ 2003
/ Trust transfer on the world wide web
14(1)
: 5~17
[journal]
Tapscott, D
/ 1998
/ Blueprint to the digital economy : Creating wealth in the era of e-business
/ New York: McGraw-Hill
[journal]
Upton, D.M
/ 1996
/ The real virtual factory
74(4)
: 123~133
[journal]
Williams, R.L
/ 2000
/ Four smart ways to run online communities
41(4)
: 81~91
[journal]
Wixom, B.H
/ 2005
/ A theoretical integration of user satisfaction and technology acceptance
16(1)
: 85~102