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A Study on the Behaviors and Customer Satisfactions of University Library Users of the Electronic Journals

  • Journal of the Korean Society for Information Management
  • Abbr : JKOSIM
  • 2006, 23(4), pp.129~146
  • DOI : 10.3743/KOSIM.2006.23.4.129
  • Publisher : 한국정보관리학회
  • Research Area : Interdisciplinary Studies > Library and Information Science
  • Received : November 16, 2006
  • Accepted : December 7, 2006
  • Published : December 30, 2006

Oh, Dong-Geun 1 Sookchan Kim 1

1계명대학교

Accredited

ABSTRACT

This study analyzed the user behaviors of the electronic journal users and the influences of service quality of electronic journals on the customer satisfactions, customer loyalty, and frequency of visit to the library building. Approximately 60 percent of users prefer e-journal to printed formats. Service quality of electronic journal was measured by four dimensions: reliability of service, convenience of service, public relations, and user instructions. 100 faculty members and 267 graduate school students were surveyed using questionnaires. It was concluded that each dimensions of service quality positively influenced on the customer satisfactions, and customer satisfaction positively influenced on loyalty, and negatively on frequency of visit to the library building.

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