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Economic Value Analysis of Document Delivery Services at Foreign Journal Supporting Center by the Parameter Estimates of Bass Diffusion Model

  • Journal of the Korean Society for Information Management
  • Abbr : JKOSIM
  • 2008, 25(1), pp.61~74
  • DOI : 10.3743/KOSIM.2008.25.1.061
  • Publisher : 한국정보관리학회
  • Research Area : Interdisciplinary Studies > Library and Information Science
  • Received : February 13, 2008
  • Accepted : March 7, 2008
  • Published : March 30, 2008

Jae Hwang Choi 1 Yongjae Park 2

1경북대학교
2한국전자통신연구원

Accredited

ABSTRACT

The purpose of this study is to estimate economic value of document delivery services(DDS) at foreign journal supporting center in K University library. For this study, Bass diffusion model, which is widely used in forecasting, especially new product and new service forecasting, was adopted. User survey was also carried out from September 10 to 20, 2007. As a result, useful value(UV) of DDS is estimated about not less than 2,000,000,000 won, and willingness to pay(WTP) is estimated about less than 2,000,000,000 won. This study, economic value analysis at foreign journal supporting center, was limited to DDS, and used methodology for the study is also limited to UV and WTP. Demographic analysis(i.e., sex, age, occupation, educational level) for UV and WTP is also conducted.

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