@article{ART001405812},
author={Kyung-Mook OH},
title={A Study on English Library Marketing and Reading Programs},
journal={Journal of the Korean Society for Information Management},
issn={1013-0799},
year={2009},
volume={26},
number={4},
pages={299-317},
doi={10.3743/KOSIM.2009.26.4.299}
TY - JOUR
AU - Kyung-Mook OH
TI - A Study on English Library Marketing and Reading Programs
JO - Journal of the Korean Society for Information Management
PY - 2009
VL - 26
IS - 4
PB - 한국정보관리학회
SP - 299
EP - 317
SN - 1013-0799
AB - The ideas of user oriented service wasn't a major issue in libraries in the past decade. However, from now on, our library visitors have choices in the book selection processes, and the library may not be the first choice for their information demands. Competitors such as museum, culture center, and even private reading academy are those who anticipate user demands and satisfy them before the librarians do. What may have been perceived as excellent service a few years ago is not acceptable today anymore in the library. This study reveals current situation of English library collection and their practice as a sound English learning tool for Korean students. The researcher introduces library Marketing Concept and Reading Programs as an effective management tool.
KW - English library management;building English collection;library marketing;English book reading
DO - 10.3743/KOSIM.2009.26.4.299
ER -
Kyung-Mook OH. (2009). A Study on English Library Marketing and Reading Programs. Journal of the Korean Society for Information Management, 26(4), 299-317.
Kyung-Mook OH. 2009, "A Study on English Library Marketing and Reading Programs", Journal of the Korean Society for Information Management, vol.26, no.4 pp.299-317. Available from: doi:10.3743/KOSIM.2009.26.4.299
Kyung-Mook OH "A Study on English Library Marketing and Reading Programs" Journal of the Korean Society for Information Management 26.4 pp.299-317 (2009) : 299.
Kyung-Mook OH. A Study on English Library Marketing and Reading Programs. 2009; 26(4), 299-317. Available from: doi:10.3743/KOSIM.2009.26.4.299
Kyung-Mook OH. "A Study on English Library Marketing and Reading Programs" Journal of the Korean Society for Information Management 26, no.4 (2009) : 299-317.doi: 10.3743/KOSIM.2009.26.4.299
Kyung-Mook OH. A Study on English Library Marketing and Reading Programs. Journal of the Korean Society for Information Management, 26(4), 299-317. doi: 10.3743/KOSIM.2009.26.4.299
Kyung-Mook OH. A Study on English Library Marketing and Reading Programs. Journal of the Korean Society for Information Management. 2009; 26(4) 299-317. doi: 10.3743/KOSIM.2009.26.4.299
Kyung-Mook OH. A Study on English Library Marketing and Reading Programs. 2009; 26(4), 299-317. Available from: doi:10.3743/KOSIM.2009.26.4.299
Kyung-Mook OH. "A Study on English Library Marketing and Reading Programs" Journal of the Korean Society for Information Management 26, no.4 (2009) : 299-317.doi: 10.3743/KOSIM.2009.26.4.299
