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@article{ART001541074},
author={Jae-Young Hwang},
title={A Study on Formulating Internet Marketing Strategy by Analyzing Web Site of Special Libraries},
journal={Journal of the Korean Society for Information Management},
issn={1013-0799},
year={2011},
volume={28},
number={1},
pages={105-122},
doi={10.3743/KOSIM.2011.28.1.105}

TY - JOUR
AU - Jae-Young Hwang
TI - A Study on Formulating Internet Marketing Strategy by Analyzing Web Site of Special Libraries
JO - Journal of the Korean Society for Information Management
PY - 2011
VL - 28
IS - 1
PB - 한국정보관리학회
SP - 105
EP - 122
SN - 1013-0799
AB - Library marketing receives an attention as one of the methods to vitalize library use and to improve the value of libraries. In this study, librarians' perceptions of library marketing and PR were surveyed. The study also examined various library marketing and PRs that are practiced by special libraries via their web sites. Research library web sites were analyzed using a analytic tool that is composed of four categories and 19 sub categories, which is derived from the previous literature. The four major categories include visibility, fundraising, & networking, information, and communication. The findings of the study offer some suggestions for Internet marketing strategies that can be applicable to digital libraries.
KW - special libraries;library web sites;internet marketing;marketing perception;marketing strategies
DO - 10.3743/KOSIM.2011.28.1.105
ER -

Jae-Young Hwang. (2011). A Study on Formulating Internet Marketing Strategy by Analyzing Web Site of Special Libraries. Journal of the Korean Society for Information Management, 28(1), 105-122.

Jae-Young Hwang. 2011, "A Study on Formulating Internet Marketing Strategy by Analyzing Web Site of Special Libraries", Journal of the Korean Society for Information Management, vol.28, no.1 pp.105-122. Available from: doi:10.3743/KOSIM.2011.28.1.105

Jae-Young Hwang "A Study on Formulating Internet Marketing Strategy by Analyzing Web Site of Special Libraries" Journal of the Korean Society for Information Management 28.1 pp.105-122 (2011) : 105.

Jae-Young Hwang. A Study on Formulating Internet Marketing Strategy by Analyzing Web Site of Special Libraries. 2011; 28(1), 105-122. Available from: doi:10.3743/KOSIM.2011.28.1.105

Jae-Young Hwang. "A Study on Formulating Internet Marketing Strategy by Analyzing Web Site of Special Libraries" Journal of the Korean Society for Information Management 28, no.1 (2011) : 105-122.doi: 10.3743/KOSIM.2011.28.1.105

Jae-Young Hwang. A Study on Formulating Internet Marketing Strategy by Analyzing Web Site of Special Libraries. Journal of the Korean Society for Information Management, 28(1), 105-122. doi: 10.3743/KOSIM.2011.28.1.105

Jae-Young Hwang. A Study on Formulating Internet Marketing Strategy by Analyzing Web Site of Special Libraries. Journal of the Korean Society for Information Management. 2011; 28(1) 105-122. doi: 10.3743/KOSIM.2011.28.1.105

Jae-Young Hwang. A Study on Formulating Internet Marketing Strategy by Analyzing Web Site of Special Libraries. 2011; 28(1), 105-122. Available from: doi:10.3743/KOSIM.2011.28.1.105

Jae-Young Hwang. "A Study on Formulating Internet Marketing Strategy by Analyzing Web Site of Special Libraries" Journal of the Korean Society for Information Management 28, no.1 (2011) : 105-122.doi: 10.3743/KOSIM.2011.28.1.105