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@article{ART001592967},
author={Seongsin Lee},
title={Applications of Geographic Information Systems in Public Library Marketing},
journal={Journal of the Korean Society for Information Management},
issn={1013-0799},
year={2011},
volume={28},
number={3},
pages={179-195},
doi={10.3743/KOSIM.2011.28.3.179}

TY - JOUR
AU - Seongsin Lee
TI - Applications of Geographic Information Systems in Public Library Marketing
JO - Journal of the Korean Society for Information Management
PY - 2011
VL - 28
IS - 3
PB - 한국정보관리학회
SP - 179
EP - 195
SN - 1013-0799
AB - The purpose of this study is to investigate the implications that GIS(Geographic Information Systems) can have in public library collection selection and service development from a marketing perspective. GIS is a computer system capable of assembling, storing, manipulating, and displaying geographically referenced information. Through the understanding and utilization of GIS, we can collect geographical, transportation, political, legal, demographic, economic, social, cultural, educational, and recreational information of the community. Public libraries can utilize GIS for market research, including customer analysis to select library collection and develop library service based on library users' needs. As a result, public libraries can find a way to make a lasting relationship with users which is the final goal of marketing activities.
KW - GIS;public library collection selection;public library service;market research;customer analysis;public library marketing
DO - 10.3743/KOSIM.2011.28.3.179
ER -

Seongsin Lee. (2011). Applications of Geographic Information Systems in Public Library Marketing. Journal of the Korean Society for Information Management, 28(3), 179-195.

Seongsin Lee. 2011, "Applications of Geographic Information Systems in Public Library Marketing", Journal of the Korean Society for Information Management, vol.28, no.3 pp.179-195. Available from: doi:10.3743/KOSIM.2011.28.3.179

Seongsin Lee "Applications of Geographic Information Systems in Public Library Marketing" Journal of the Korean Society for Information Management 28.3 pp.179-195 (2011) : 179.

Seongsin Lee. Applications of Geographic Information Systems in Public Library Marketing. 2011; 28(3), 179-195. Available from: doi:10.3743/KOSIM.2011.28.3.179

Seongsin Lee. "Applications of Geographic Information Systems in Public Library Marketing" Journal of the Korean Society for Information Management 28, no.3 (2011) : 179-195.doi: 10.3743/KOSIM.2011.28.3.179

Seongsin Lee. Applications of Geographic Information Systems in Public Library Marketing. Journal of the Korean Society for Information Management, 28(3), 179-195. doi: 10.3743/KOSIM.2011.28.3.179

Seongsin Lee. Applications of Geographic Information Systems in Public Library Marketing. Journal of the Korean Society for Information Management. 2011; 28(3) 179-195. doi: 10.3743/KOSIM.2011.28.3.179

Seongsin Lee. Applications of Geographic Information Systems in Public Library Marketing. 2011; 28(3), 179-195. Available from: doi:10.3743/KOSIM.2011.28.3.179

Seongsin Lee. "Applications of Geographic Information Systems in Public Library Marketing" Journal of the Korean Society for Information Management 28, no.3 (2011) : 179-195.doi: 10.3743/KOSIM.2011.28.3.179