@article{ART001620360},
author={Kyung-Mook OH},
title={Developing English Reading Program Model for Strengthening Public Library Brand},
journal={Journal of the Korean Society for Information Management},
issn={1013-0799},
year={2011},
volume={28},
number={4},
pages={221-242},
doi={10.3743/KOSIM.2011.28.4.221}
TY - JOUR
AU - Kyung-Mook OH
TI - Developing English Reading Program Model for Strengthening Public Library Brand
JO - Journal of the Korean Society for Information Management
PY - 2011
VL - 28
IS - 4
PB - 한국정보관리학회
SP - 221
EP - 242
SN - 1013-0799
AB - The changes of university entrance system which is affecting public library management and services, and current situation of private education market were analyzed for this study. It was revealed that we have several competitive forces that determine library service justification in Korean service environment(market) which has not experienced in the developed countries. The elements of private education may drive competition in the book reading service industry. Such elements effectuate serious problems and discourage library service marketing to the user. For a sustainable competitive advantage, English language collection and reading program model was developed for library marketing strategies(as applying leverage).
KW - library marketing;library brand;english book reading program;english library management;private education and library services
DO - 10.3743/KOSIM.2011.28.4.221
ER -
Kyung-Mook OH. (2011). Developing English Reading Program Model for Strengthening Public Library Brand. Journal of the Korean Society for Information Management, 28(4), 221-242.
Kyung-Mook OH. 2011, "Developing English Reading Program Model for Strengthening Public Library Brand", Journal of the Korean Society for Information Management, vol.28, no.4 pp.221-242. Available from: doi:10.3743/KOSIM.2011.28.4.221
Kyung-Mook OH "Developing English Reading Program Model for Strengthening Public Library Brand" Journal of the Korean Society for Information Management 28.4 pp.221-242 (2011) : 221.
Kyung-Mook OH. Developing English Reading Program Model for Strengthening Public Library Brand. 2011; 28(4), 221-242. Available from: doi:10.3743/KOSIM.2011.28.4.221
Kyung-Mook OH. "Developing English Reading Program Model for Strengthening Public Library Brand" Journal of the Korean Society for Information Management 28, no.4 (2011) : 221-242.doi: 10.3743/KOSIM.2011.28.4.221
Kyung-Mook OH. Developing English Reading Program Model for Strengthening Public Library Brand. Journal of the Korean Society for Information Management, 28(4), 221-242. doi: 10.3743/KOSIM.2011.28.4.221
Kyung-Mook OH. Developing English Reading Program Model for Strengthening Public Library Brand. Journal of the Korean Society for Information Management. 2011; 28(4) 221-242. doi: 10.3743/KOSIM.2011.28.4.221
Kyung-Mook OH. Developing English Reading Program Model for Strengthening Public Library Brand. 2011; 28(4), 221-242. Available from: doi:10.3743/KOSIM.2011.28.4.221
Kyung-Mook OH. "Developing English Reading Program Model for Strengthening Public Library Brand" Journal of the Korean Society for Information Management 28, no.4 (2011) : 221-242.doi: 10.3743/KOSIM.2011.28.4.221
