Journal of the Korean Society for Information Management 2024 KCI Impact Factor : 1.35
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pISSN : 1013-0799 / eISSN : 2586-2073
- https://journal.kci.go.kr/kosim
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The Effect of SNS Use on the Social Network: Moderating Effect of the Gender
- Journal of the Korean Society for Information Management
- Abbr : JKOSIM
- 2013, 30(3), pp.133~156
- DOI : 10.3743/KOSIM.2013.30.3.133
- Publisher : 한국정보관리학회
- Research Area : Interdisciplinary Studies > Library and Information Science
- Received : August 19, 2013
- Accepted : September 10, 2013
- Published : September 30, 2013
Su-Young Han 1, Moon Hyeong Choi 2, Park Mi Kyung 2, Lee, Hongjae 1
1안양대학교
2성균관대학교
Accredited
ABSTRACT
The purposes of this study are (1) to examine the relationships among attitude on SNS use, subjective norm, perceived behavioral control, and SNS use, (2) to analyze effect of SNS use on bonding network and bridging network, (3) to consider moderating effect of the gender on the relationship between SNS use and Social network. We conducted a survey for 20-30’s SNS user. The results of analysis using the Structural Equation Model(SEM) represent that attitude on SNS use, subjective norm, and perceived behavioral control are significant determinants of the SNS use. SNS use affects bonding network and bridging network. An interesting result was observed that the gender had moderating effect on the relationship between SNS use and social network. Based on these results, we suggest theoretical and practical implications of this study.
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