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A Study on the Research Trend of Library Marketing Promotion

  • Journal of the Korean Society for Information Management
  • Abbr : JKOSIM
  • 2015, 32(1), pp.171~204
  • DOI : 10.3743/KOSIM.2015.32.1.171
  • Publisher : 한국정보관리학회
  • Research Area : Interdisciplinary Studies > Library and Information Science
  • Received : February 24, 2015
  • Accepted : March 23, 2015
  • Published : March 30, 2015

Mi-Seol Kim 1 Chang Woo kwon 2

1전남대학교 대학원 문헌정보학과
2전남대학교

Accredited

ABSTRACT

The objectives of this study are to examine changes in research on library marketing promotion from its introduction to the present using domestic journals carrying research papers on library marketing, to forecast research trends in the future, and to provide basic information for supporting future studies on subjects related to library marketing. There were a total of 3,951 papers published through the journals in the area of library and information science including ‘The Journal of the Korean Society for Library and Information Science’, ‘The Journal of the Korea Biblia Society for Library and Information Science’, ‘The Journal of the Korean Library and Information Science Society’, and ‘The Journal of the Korean Society for Information Management’ from their first issues to the present. These papers were searched using selected keywords, and after redundant papers and those not related to library marketing were excluded, 359 papers were sampled for this study and analyzed from different aspects. Findings derived from this study, with regard to trends in research paper publishing by year, with regard to trends in research paper publishing by institution, with regard to trends in research paper publishing by author, with regard to trends in research paper publishing by area, and with regard to trends in research paper publishing by library type.

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