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Characteristics of the Library Services Market

  • Journal of the Korean Society for Information Management
  • Abbr : JKOSIM
  • 2015, 32(3), pp.183~197
  • DOI : 10.3743/KOSIM.2015.32.3.183
  • Publisher : 한국정보관리학회
  • Research Area : Interdisciplinary Studies > Library and Information Science
  • Received : August 17, 2015
  • Accepted : September 10, 2015
  • Published : September 30, 2015

GIYEONG KIM 1

1연세대학교

Accredited

ABSTRACT

The purpose of this conceptual paper is to identify the library services market and its characteristics versus the common commodity market so that marketing and management in library services can be more fruitful in terms of research and development. Based on the developed hypothetical market, a library services market is identified; the market is then characterized in comparison to the common commodity market using three theoretical characteristics of the library services market: indirect exchange, limited competition, and time-lagging exchange. Based on these characteristics, two possible research directions are suggested: development of goals for library management and consideration of applications in library marketing.

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