Information Seeking Behavior of Shopping Site Users: A Log Analysis of Popshoes, a Korean Shopping Search Engine (이용자들의 쇼핑 검색 행태 분석: 팝슈즈 로그 분석을 중심으로)

Soyeon Park (박소연); Kihun Cho (조기훈); Kirin Choi (최기린)

doi:10.3743/KOSIM.2015.32.4.289

Information Seeking Behavior of Shopping Site Users: A Log Analysis of Popshoes, a Korean Shopping Search Engine

Journal of the Korean Society for Information Management
Abbr : JKOSIM
2015, 32(4), pp.289~305
DOI : 10.3743/KOSIM.2015.32.4.289
Publisher : 한국정보관리학회
Research Area : Interdisciplinary Studies > Library and Information Science
Received : November 29, 2015
Accepted : December 16, 2015
Published : December 30, 2015

Soyeon Park ¹, Kihun Cho ², Kirin Choi ²

¹덕성여자대학교
²NHN Entertainment

Accredited

ABSTRACT

This study aims to investigate information seeking behavior of Popshoes users. Transaction logs of Popshoes, a major Korean shopping search engine, were analyzed. These transaction logs were collected over 3 months period, from January 1 to March 31, 2015. The results of this study show that Popshoes users behave in a simple and passive way. In the total sessions, more users chose to browse a directory than typing and submitting a query. However, queries played a more crucial role in important decision makings such as search results clicks and product purchases than directory browsing. The results of this study can be implemented to the effective development of shopping search engines.

KEYWORDS

information seeking behavior, shopping searching, log analysis

Citation status

* References for papers published after 2023 are currently being built.

[journal] 남길임 / 2005 / 온라인 사전의 로그 파일(log file) 분석을 통한 사전 검색 양상 연구 / 한국사전학 6 : 87~104

[journal] 박소연 / 2002 / Investigating Web Search Behavior via Query Log Analysis / 정보관리학회지 / 한국정보관리학회 19(3) : 111~122

[journal] 박소연 / 2005 / Analysis of Query Types and Topics Submitted to Naver / 한국문헌정보학회지 / 한국문헌정보학회 39(1) : 265~278

[journal] 박종석 / 2003 / The Effect of Relationship Between Stickiness and Inertia on Online Purchase: In Shopping Mall Site / 마케팅연구 / 한국마케팅학회 18(2) : 69~93

[journal] 이동일 / 2013 / Developing the Purchase Conversion Model of the Keyword Advertising Based on the Individual Search / 한국경영과학회지 / 한국경영과학회 38(1) : 123~138

[journal] 이성숙 / 2012 / Trends of Web-based OPAC Search Behavior via Transaction Log Analysis / 한국비블리아학회지 / 한국비블리아학회 23(2) : 209~233

[journal] 이수상 / 2009 / A Study on the Search Behavior of Digital Library Users: Focus on the Network Analysis of Search Log Data / 한국도서관·정보학회지 / 한국도서관·정보학회 40(4) : 139~158

[journal] 이준호 / 2003 / Information Seeking Behavior of the NAVER Users via Query Log Analysis / 정보관리학회지 / 한국정보관리학회 20(2) : 27~42

[confproc] 조경원 / 2005 / 웹로그 분석을 통한 의약품 정보 검색 주제별 이용 패턴에 관한 연구 / 한국콘텐츠학회 2005 추계 종합학술대회 논문집 3(2) : 269~274

[web] 통계청 / 2015 / 온라인 쇼핑 동향 / http://kosis.kr

[web] 한국정보통신기술협회 / 2015 / IT 용어 사전 / http://terms.naver.com

[confproc] Cacheda, F. / 2001 / Experiences retrieving information in the World Wide Web / Proceedings of the 6th IEEE Symposium on Computers and Communications / IEEE : 72~79

[journal] Hye-Jung Han / 2014 / Using Transaction Logs to Better Understand User Search Session Patterns in an Image-based Digital Library / 한국비블리아학회지 / 한국비블리아학회 25(1) : 19~37

[journal] Jansen, B. J. / 2006 / Search log analysis: What is it; What’s been done; How to do it / Library and Information Science Research 28(3) : 407~432

[journal] Jansen, B. J. / 2005 / An analysis of Web searching by European AlltheWeb.com users / Information Processing and Management 41(2) : 361~381

[journal] Jansen, B. J. / 2007 / Web searcher interaction with the Dogpile.com metasearch engine / Journal of the American Society for Information Science and Technology 58(5) : 744~755

[journal] Jansen, B. J. / 2000 / Real life, real users, and real needs: A study and analysis of user queries on the web / Information Processing and Management 36(2) : 207~227

[journal] Koshman, S. / 2006 / Web searching on the Vivisimo search engine / Journal of the American Society for Information Science and Technology 57(14) : 1875~1887

[journal] 이지연 / 2006 / Analysis of Korean Patent & Trademark Retrieval Query Log to Improve Retrieval and Query Reformulation Efficiency / 정보관리학회지 / 한국정보관리학회 23(2) : 61~79

[journal] Park, S. / 2009 / Analysis of characteristics and trends of Web queries submitted to NAVER, a major Korean search engine / Library and Information Science Research 31(2) : 126~133

[journal] Reng, Y. / 2015 / Analyzing Web behavior in indoor retail spaces / Journal of the American Society for Information Science and Technology

[journal] Silverstein, C. / 1999 / Analysis of a very large Web search engine query log / SIGIR Forum 33(1) : 6~12

[journal] Spink, A. / 2008 / Trends in searching for commerce related information on Web search engines / Journal of Electronic Commerce Research 9(2) : 154~161

[journal] Spink, A. / 2002 / From e-sex to e-commerce: Web search changes / IEEE Computer Society 35(3) : 133~135

[journal] Spink, A. / 2001 / Searching the Web: The public and their queries / Journal of the American Society for Information Science and Technology 52(3) : 226~234

[journal] Uetsuji, K. / 2015 / User intent estimation from access logs with topic model / Procedia Computer science 60 : 141~149

KJCKorea
Journal Central

Journal of the Korean Society for Information Management 2023 KCI Impact Factor : 1.31

Information Seeking Behavior of Shopping Site Users: A Log Analysis of Popshoes, a Korean Shopping Search Engine

ABSTRACT

KEYWORDS

Citation status

* References for papers published after 2023 are currently being built.

Journal of the Korean Society for Information Management 2023 KCI Impact Factor : 1.31

Information Seeking Behavior of Shopping Site Users: A Log Analysis of Popshoes, a Korean Shopping Search Engine

ABSTRACT

KEYWORDS

Statistics

Tools

Issue List

Citation status

KCI Citation Counts (6)

REFERENCES (26) * References for papers published after 2023 are currently being built.

Search PDF

Citation

* References for papers published after 2023 are currently being built.