@article{ART002416972},
author={Yukyong Kim},
title={Trust Evaluation Model using Information Flow Analysis for Social Network Services},
journal={Journal of Software Assessment and Valuation},
issn={2092-8114},
year={2018},
volume={14},
number={2},
pages={53-61}
TY - JOUR
AU - Yukyong Kim
TI - Trust Evaluation Model using Information Flow Analysis for Social Network Services
JO - Journal of Software Assessment and Valuation
PY - 2018
VL - 14
IS - 2
PB - Korea Software Assessment and Valuation Society
SP - 53
EP - 61
SN - 2092-8114
AB - In this paper, we will focus on the problem of trust of information that should be determined in order to maximize social value of SNS, which is getting more and more social impact power. We analyze the characteristics of the SNS and the user behavior on the SNS, define the factors that affect the SNS trust level, and design a trust evaluation model that can estimate the trust level on the information distributed SNS. In this paper, we define the concept of trust in SNS and derive the factors influencing trust. The proposed metric can be used as an indicator for evaluating the trust level of information circulated through SNS at the user level and predicting the formation of social trust through SNS.
KW - SNS;information flow analysis;trust evaluation;metrics;user behavior
DO -
UR -
ER -
Yukyong Kim. (2018). Trust Evaluation Model using Information Flow Analysis for Social Network Services. Journal of Software Assessment and Valuation, 14(2), 53-61.
Yukyong Kim. 2018, "Trust Evaluation Model using Information Flow Analysis for Social Network Services", Journal of Software Assessment and Valuation, vol.14, no.2 pp.53-61.
Yukyong Kim "Trust Evaluation Model using Information Flow Analysis for Social Network Services" Journal of Software Assessment and Valuation 14.2 pp.53-61 (2018) : 53.
Yukyong Kim. Trust Evaluation Model using Information Flow Analysis for Social Network Services. 2018; 14(2), 53-61.
Yukyong Kim. "Trust Evaluation Model using Information Flow Analysis for Social Network Services" Journal of Software Assessment and Valuation 14, no.2 (2018) : 53-61.
Yukyong Kim. Trust Evaluation Model using Information Flow Analysis for Social Network Services. Journal of Software Assessment and Valuation, 14(2), 53-61.
Yukyong Kim. Trust Evaluation Model using Information Flow Analysis for Social Network Services. Journal of Software Assessment and Valuation. 2018; 14(2) 53-61.
Yukyong Kim. Trust Evaluation Model using Information Flow Analysis for Social Network Services. 2018; 14(2), 53-61.
Yukyong Kim. "Trust Evaluation Model using Information Flow Analysis for Social Network Services" Journal of Software Assessment and Valuation 14, no.2 (2018) : 53-61.
