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The Multimedia Searching Behavior of Korean Portal Users

  • Journal of the Korean Society for Library and Information Science
  • 2010, 44(1), pp.101-115
  • DOI : 10.4275/KSLIS.2010.44.1.101
  • Publisher : 한국문헌정보학회
  • Research Area : Interdisciplinary Studies > Library and Information Science
  • Received : January 30, 2010
  • Accepted : February 10, 2010

Soyeon Park 1

1덕성여자대학교

Accredited

ABSTRACT

The main difference between web searching and traditional searching is that the web provides and supports multimedia searching. This study aims to investigate the multimedia searching behavior of users of NAVER, a major Korean search portal. In conducting this study, the query logs and click logs of a unified search service were analyzed. The results of this study show that among the multimedia queries submitted by users, audio searches are the dominant media type, followed similarly by video and image searches. On the other hand, among the multimedia documents clicked on, video is the most popular collection type followed by image and audio collections. Entertainment is the most popular topic in both multimedia queries and clicks. The results of this study can be implemented for the portal's development of multimedia content and searching algorithms.

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