@article{ART001422455},
author={Soyeon Park},
title={The Multimedia Searching Behavior of Korean Portal Users},
journal={Journal of the Korean Society for Library and Information Science},
issn={1225-598X},
year={2010},
volume={44},
number={1},
pages={101-115},
doi={10.4275/KSLIS.2010.44.1.101}
TY - JOUR
AU - Soyeon Park
TI - The Multimedia Searching Behavior of Korean Portal Users
JO - Journal of the Korean Society for Library and Information Science
PY - 2010
VL - 44
IS - 1
PB - 한국문헌정보학회
SP - 101
EP - 115
SN - 1225-598X
AB - The main difference between web searching and traditional searching is that the web provides and supports multimedia searching. This study aims to investigate the multimedia searching behavior of users of NAVER, a major Korean search portal. In conducting this study, the query logs and click logs of a unified search service were analyzed. The results of this study show that among the multimedia queries submitted by users, audio searches are the dominant media type, followed similarly by video and image searches. On the other hand, among the multimedia documents clicked on, video is the most popular collection type followed by image and audio collections. Entertainment is the most popular topic in both multimedia queries and clicks. The results of this study can be implemented for the portal's development of multimedia content and searching algorithms.
KW - Multimedia Searching Behavior;Search Portals;Log Analysis
DO - 10.4275/KSLIS.2010.44.1.101
ER -
Soyeon Park. (2010). The Multimedia Searching Behavior of Korean Portal Users. Journal of the Korean Society for Library and Information Science, 44(1), 101-115.
Soyeon Park. 2010, "The Multimedia Searching Behavior of Korean Portal Users", Journal of the Korean Society for Library and Information Science, vol.44, no.1 pp.101-115. Available from: doi:10.4275/KSLIS.2010.44.1.101
Soyeon Park "The Multimedia Searching Behavior of Korean Portal Users" Journal of the Korean Society for Library and Information Science 44.1 pp.101-115 (2010) : 101.
Soyeon Park. The Multimedia Searching Behavior of Korean Portal Users. 2010; 44(1), 101-115. Available from: doi:10.4275/KSLIS.2010.44.1.101
Soyeon Park. "The Multimedia Searching Behavior of Korean Portal Users" Journal of the Korean Society for Library and Information Science 44, no.1 (2010) : 101-115.doi: 10.4275/KSLIS.2010.44.1.101
Soyeon Park. The Multimedia Searching Behavior of Korean Portal Users. Journal of the Korean Society for Library and Information Science, 44(1), 101-115. doi: 10.4275/KSLIS.2010.44.1.101
Soyeon Park. The Multimedia Searching Behavior of Korean Portal Users. Journal of the Korean Society for Library and Information Science. 2010; 44(1) 101-115. doi: 10.4275/KSLIS.2010.44.1.101
Soyeon Park. The Multimedia Searching Behavior of Korean Portal Users. 2010; 44(1), 101-115. Available from: doi:10.4275/KSLIS.2010.44.1.101
Soyeon Park. "The Multimedia Searching Behavior of Korean Portal Users" Journal of the Korean Society for Library and Information Science 44, no.1 (2010) : 101-115.doi: 10.4275/KSLIS.2010.44.1.101
