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An Exploratory Study on the Political Information Behaviors of Korean Opinion Leaders on Twitter: Through the Lens of Theory of Information Worlds

Jisue Lee 1

1부산대학교 문헌정보학과

Excellent Accredited

ABSTRACT

This study investigated South Korean citizens’ political communication and deliberation through Twitter during the 2014 General Election, focusing on influential opinion leaders’ political information behaviors. Individual semi-structured interviews were administered with 13 opinion leaders using the multiple interview modes of email interviews, Skype interview and face to face interviews. Through the analytical lens of the theory of Information Worlds, the chosen social types and social norms of opinion leaders impacted their political information behaviors, including how they assessed, shared, exchanged, or avoided information, and, in turn, created boundaries between and around their information worlds that allowed for both conflict and synergy.

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