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A Study on the Provision of Preferential Services for Excellent Users to Promote the Use of Public Libraries

  • Journal of the Korean Society for Library and Information Science
  • 2021, 55(1), pp.305-321
  • DOI : 10.4275/KSLIS.2021.55.1.305
  • Publisher : 한국문헌정보학회
  • Research Area : Interdisciplinary Studies > Library and Information Science
  • Received : January 15, 2021
  • Accepted : February 5, 2021
  • Published : February 28, 2021

Nam, Jaewoo 1 WonTae Choi 1

1건국대학교

Excellent Accredited

ABSTRACT

VIP marketing strategy is mainly applied to commercial companies. This study proposed a plan to provide preferential services to excellent users of public libraries by referring to VIP marketing strategies. For this purpose, we surveyed 210 university students in their 20s and measured their Reliability, Empathy, overall usefulness for preferential service. As a result, ‘Issue special membership card’, ‘provide exclusive lounge’, ‘additional book loan’ services had common effects on three measurement items. Through these research results, this practical study can be used as a reference when public libraries implement preferential services in the future.

Citation status

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