@article{ART002687147},
author={Nam, Jaewoo and WonTae Choi},
title={A Study on the Provision of Preferential Services for Excellent Users to Promote the Use of Public Libraries},
journal={Journal of the Korean Society for Library and Information Science},
issn={1225-598X},
year={2021},
volume={55},
number={1},
pages={305-321},
doi={10.4275/KSLIS.2021.55.1.305}
TY - JOUR
AU - Nam, Jaewoo
AU - WonTae Choi
TI - A Study on the Provision of Preferential Services for Excellent Users to Promote the Use of Public Libraries
JO - Journal of the Korean Society for Library and Information Science
PY - 2021
VL - 55
IS - 1
PB - 한국문헌정보학회
SP - 305
EP - 321
SN - 1225-598X
AB - VIP marketing strategy is mainly applied to commercial companies. This study proposed a plan to provide preferential services to excellent users of public libraries by referring to VIP marketing strategies. For this purpose, we surveyed 210 university students in their 20s and measured their Reliability, Empathy, overall usefulness for preferential service. As a result, ‘Issue special membership card’, ‘provide exclusive lounge’, ‘additional book loan’ services had common effects on three measurement items. Through these research results, this practical study can be used as a reference when public libraries implement preferential services in the future.
KW - Library Marketing;Library Preferential Service;Library User Service;Library Management;Public Libraries
DO - 10.4275/KSLIS.2021.55.1.305
ER -
Nam, Jaewoo and WonTae Choi. (2021). A Study on the Provision of Preferential Services for Excellent Users to Promote the Use of Public Libraries. Journal of the Korean Society for Library and Information Science, 55(1), 305-321.
Nam, Jaewoo and WonTae Choi. 2021, "A Study on the Provision of Preferential Services for Excellent Users to Promote the Use of Public Libraries", Journal of the Korean Society for Library and Information Science, vol.55, no.1 pp.305-321. Available from: doi:10.4275/KSLIS.2021.55.1.305
Nam, Jaewoo, WonTae Choi "A Study on the Provision of Preferential Services for Excellent Users to Promote the Use of Public Libraries" Journal of the Korean Society for Library and Information Science 55.1 pp.305-321 (2021) : 305.
Nam, Jaewoo, WonTae Choi. A Study on the Provision of Preferential Services for Excellent Users to Promote the Use of Public Libraries. 2021; 55(1), 305-321. Available from: doi:10.4275/KSLIS.2021.55.1.305
Nam, Jaewoo and WonTae Choi. "A Study on the Provision of Preferential Services for Excellent Users to Promote the Use of Public Libraries" Journal of the Korean Society for Library and Information Science 55, no.1 (2021) : 305-321.doi: 10.4275/KSLIS.2021.55.1.305
Nam, Jaewoo; WonTae Choi. A Study on the Provision of Preferential Services for Excellent Users to Promote the Use of Public Libraries. Journal of the Korean Society for Library and Information Science, 55(1), 305-321. doi: 10.4275/KSLIS.2021.55.1.305
Nam, Jaewoo; WonTae Choi. A Study on the Provision of Preferential Services for Excellent Users to Promote the Use of Public Libraries. Journal of the Korean Society for Library and Information Science. 2021; 55(1) 305-321. doi: 10.4275/KSLIS.2021.55.1.305
Nam, Jaewoo, WonTae Choi. A Study on the Provision of Preferential Services for Excellent Users to Promote the Use of Public Libraries. 2021; 55(1), 305-321. Available from: doi:10.4275/KSLIS.2021.55.1.305
Nam, Jaewoo and WonTae Choi. "A Study on the Provision of Preferential Services for Excellent Users to Promote the Use of Public Libraries" Journal of the Korean Society for Library and Information Science 55, no.1 (2021) : 305-321.doi: 10.4275/KSLIS.2021.55.1.305