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Librarians’ Intention and Behaviors for Providing Podcasts and YouTube Services: An Application of Extended Technology Acceptance Model

  • Journal of the Korean Society for Library and Information Science
  • 2021, 55(4), pp.187-217
  • DOI : 10.4275/KSLIS.2021.55.4.187
  • Publisher : 한국문헌정보학회
  • Research Area : Interdisciplinary Studies > Library and Information Science
  • Received : October 18, 2021
  • Accepted : November 15, 2021
  • Published : November 30, 2021

EunJi Ahn 1 Sanghee Oh 2

1충남대학교 일반대학원 문헌정보학과
2충남대학교

Excellent Accredited

ABSTRACT

This study investigated the perceptions of librarians about Podcast and YouTube services in libraries. The study was designed by applying the Extended Technology Acceptance Model. Librarian’s personal, organizational, and social awareness of library Podcast or YouTube services and the degree of understanding of users and their needs on services were mediated by perceived usefulness or ease of services= and influenced to having intentions and providing the services. First, we investigated the types of Podcast and YouTueb services provided by 39 libraries in Korea. Also, we collected data using an online survey method from 181 librarians and conducted hierarchical multiple regression analysis. Findings showed that libraries are using Podcast and YouTube appropriately considering features and functions of media, mainly for library event information/promotion, library programs, book recommendations, and author (librarian) lectures or interviews. Organizational or social awareness of librarians, i.e., library educational support, human resource supports, librarian recognition, job-related features, and understanding of user perceptions and needs, influenced the intention to provide library services. Also, there was a difference in perceived usefulness and ease of services between librarians who provided Podcast and YouTube services and those who did not. We expect that findings could be used as references to understand and support various aspects of librarians in charge of developing and providing Podcast or YouTube services in libraries.

Citation status

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