@article{ART002899432},
author={Kang Yu Jeong and Jeeyeon Lee},
title={Study on the Place Image Factors for Place Branding of Public Libraries},
journal={Journal of the Korean Society for Library and Information Science},
issn={1225-598X},
year={2022},
volume={56},
number={4},
pages={129-159},
doi={10.4275/KSLIS.2022.56.4.129}
TY - JOUR
AU - Kang Yu Jeong
AU - Jeeyeon Lee
TI - Study on the Place Image Factors for Place Branding of Public Libraries
JO - Journal of the Korean Society for Library and Information Science
PY - 2022
VL - 56
IS - 4
PB - 한국문헌정보학회
SP - 129
EP - 159
SN - 1225-598X
AB - This study generated primary data for supporting the place branding as a part of the library advertising and marketing strategies to increase public library visits. The literature review enabled the use of the place branding concepts to discover the relationships among the constituent parts, factors, expected outcomes, and loyalty, then to develop the research model and the hypothesis, which were verified using the Structural Equation Model. There were 34 research hypotheses, of which 21 were adopted. The place image factors such as library reliability, library reciprocity, and library safety were found to be significant. This study derived social contribution value as new place value and place image factors as the potential brand image of public libraries. It helped select the place image factors that best fit the local library’s core values (i.e., place value). This study is meaningful because it is a fundamental study to introduce place branding in public libraries as an advertising and marketing strategy. And it is expected that public libraries will grow into high-quality brands with high awareness, loyalty, and secure leadership in the local community.
KW - Public Library Place Image Factor;Place Branding;Promotion;PR;Marketing Strategy
DO - 10.4275/KSLIS.2022.56.4.129
ER -
Kang Yu Jeong and Jeeyeon Lee. (2022). Study on the Place Image Factors for Place Branding of Public Libraries. Journal of the Korean Society for Library and Information Science, 56(4), 129-159.
Kang Yu Jeong and Jeeyeon Lee. 2022, "Study on the Place Image Factors for Place Branding of Public Libraries", Journal of the Korean Society for Library and Information Science, vol.56, no.4 pp.129-159. Available from: doi:10.4275/KSLIS.2022.56.4.129
Kang Yu Jeong, Jeeyeon Lee "Study on the Place Image Factors for Place Branding of Public Libraries" Journal of the Korean Society for Library and Information Science 56.4 pp.129-159 (2022) : 129.
Kang Yu Jeong, Jeeyeon Lee. Study on the Place Image Factors for Place Branding of Public Libraries. 2022; 56(4), 129-159. Available from: doi:10.4275/KSLIS.2022.56.4.129
Kang Yu Jeong and Jeeyeon Lee. "Study on the Place Image Factors for Place Branding of Public Libraries" Journal of the Korean Society for Library and Information Science 56, no.4 (2022) : 129-159.doi: 10.4275/KSLIS.2022.56.4.129
Kang Yu Jeong; Jeeyeon Lee. Study on the Place Image Factors for Place Branding of Public Libraries. Journal of the Korean Society for Library and Information Science, 56(4), 129-159. doi: 10.4275/KSLIS.2022.56.4.129
Kang Yu Jeong; Jeeyeon Lee. Study on the Place Image Factors for Place Branding of Public Libraries. Journal of the Korean Society for Library and Information Science. 2022; 56(4) 129-159. doi: 10.4275/KSLIS.2022.56.4.129
Kang Yu Jeong, Jeeyeon Lee. Study on the Place Image Factors for Place Branding of Public Libraries. 2022; 56(4), 129-159. Available from: doi:10.4275/KSLIS.2022.56.4.129
Kang Yu Jeong and Jeeyeon Lee. "Study on the Place Image Factors for Place Branding of Public Libraries" Journal of the Korean Society for Library and Information Science 56, no.4 (2022) : 129-159.doi: 10.4275/KSLIS.2022.56.4.129