A Study on Differential Regulatory Effects in the Retail Industry on Total Sales of Manufacturers across Product Categories (영업 시간 소매업 규제가 제조업체 매출에 미치는 차별적 영향에 관한 연구 -제품속성별 분석을 중심으로-)

박병무; Cho Chun Han (조춘한); 신찬식; Sung Ho Ahn (안승호)

A Study on Differential Regulatory Effects in the Retail Industry on Total Sales of Manufacturers across Product Categories

Journal of Regulation Studies
2013, 22(1), pp.161-194
Publisher : 한국규제학회
Research Area : Social Science > Public Administration

박병무 ¹, Cho Chun Han ¹, 신찬식 ¹, Sung Ho Ahn ¹

¹숭실대학교

Accredited

ABSTRACT

This paper attempts to investigate how the regulations which are designed to protect small scaled retailers from the competition led by large scaled retailers influence the total sales of manufacturers. The sales data of 61 brands of 10 companies whose products are sold to all available channels have been collected for 50 months before and after regulatory measures were introduced in 2012. The monthly prior year retail sales change and the monthly prior year KOSPI change are adopted as control variables and two regulatory measures are adopted as dummy variables, Among 61 products, the number of products whose sales have been increased is 9, while whose sales have been decreased is 20. The results show that the regulatory effects differ across the product categories. Especially, the products which are classified into the low susceptibility products to in-store promotion show the decreased sales.

KEYWORDS

Retail Regulation, Manufacturer’s Sales, In-Store Promotion, Planned Shopping, Channel Switching

Citation status

* References for papers published after 2023 are currently being built.

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Journal of Regulation Studies 2023 KCI Impact Factor : 0.78