@article{ART001789416},
author={박병무 and Cho Chun Han and 신찬식 and Sung Ho Ahn},
title={A Study on Differential Regulatory Effects in the Retail Industry on Total Sales of Manufacturers across Product Categories},
journal={Journal of Regulation Studies},
issn={1738-7132},
year={2013},
volume={22},
number={1},
pages={161-194}
TY - JOUR
AU - 박병무
AU - Cho Chun Han
AU - 신찬식
AU - Sung Ho Ahn
TI - A Study on Differential Regulatory Effects in the Retail Industry on Total Sales of Manufacturers across Product Categories
JO - Journal of Regulation Studies
PY - 2013
VL - 22
IS - 1
PB - 한국규제학회
SP - 161
EP - 194
SN - 1738-7132
AB - This paper attempts to investigate how the regulations which are designed to protect small scaled retailers from the competition led by large scaled retailers influence the total sales of manufacturers. The sales data of 61 brands of 10 companies whose products are sold to all available channels have been collected for 50 months before and after regulatory measures were introduced in 2012. The monthly prior year retail sales change and the monthly prior year KOSPI change are adopted as control variables and two regulatory measures are adopted as dummy variables, Among 61 products, the number of products whose sales have been increased is 9, while whose sales have been decreased is 20. The results show that the regulatory effects differ across the product categories. Especially, the products which are classified into the low susceptibility products to in-store promotion show the decreased sales.
KW - Retail Regulation;Manufacturer’s Sales;In-Store Promotion;Planned Shopping;Channel Switching
DO -
UR -
ER -
박병무, Cho Chun Han, 신찬식 and Sung Ho Ahn. (2013). A Study on Differential Regulatory Effects in the Retail Industry on Total Sales of Manufacturers across Product Categories. Journal of Regulation Studies, 22(1), 161-194.
박병무, Cho Chun Han, 신찬식 and Sung Ho Ahn. 2013, "A Study on Differential Regulatory Effects in the Retail Industry on Total Sales of Manufacturers across Product Categories", Journal of Regulation Studies, vol.22, no.1 pp.161-194.
박병무, Cho Chun Han, 신찬식, Sung Ho Ahn "A Study on Differential Regulatory Effects in the Retail Industry on Total Sales of Manufacturers across Product Categories" Journal of Regulation Studies 22.1 pp.161-194 (2013) : 161.
박병무, Cho Chun Han, 신찬식, Sung Ho Ahn. A Study on Differential Regulatory Effects in the Retail Industry on Total Sales of Manufacturers across Product Categories. 2013; 22(1), 161-194.
박병무, Cho Chun Han, 신찬식 and Sung Ho Ahn. "A Study on Differential Regulatory Effects in the Retail Industry on Total Sales of Manufacturers across Product Categories" Journal of Regulation Studies 22, no.1 (2013) : 161-194.
박병무; Cho Chun Han; 신찬식; Sung Ho Ahn. A Study on Differential Regulatory Effects in the Retail Industry on Total Sales of Manufacturers across Product Categories. Journal of Regulation Studies, 22(1), 161-194.
박병무; Cho Chun Han; 신찬식; Sung Ho Ahn. A Study on Differential Regulatory Effects in the Retail Industry on Total Sales of Manufacturers across Product Categories. Journal of Regulation Studies. 2013; 22(1) 161-194.
박병무, Cho Chun Han, 신찬식, Sung Ho Ahn. A Study on Differential Regulatory Effects in the Retail Industry on Total Sales of Manufacturers across Product Categories. 2013; 22(1), 161-194.
박병무, Cho Chun Han, 신찬식 and Sung Ho Ahn. "A Study on Differential Regulatory Effects in the Retail Industry on Total Sales of Manufacturers across Product Categories" Journal of Regulation Studies 22, no.1 (2013) : 161-194.