A Study on Differential Regulatory Effects in the Retail Industry on Total Sales of Manufacturers across Product Categories (영업 시간 소매업 규제가 제조업체 매출에 미치는 차별적 영향에 관한 연구 -제품속성별 분석을 중심으로-)

박병무; Cho Chun Han (조춘한); 신찬식; Seung-Ho Ahan (안승호)

A Study on Differential Regulatory Effects in the Retail Industry on Total Sales of Manufacturers across Product Categories

Journal of Regulation Studies
2013, 22(1), pp.161-194
Publisher : 한국규제학회
Research Area : Social Science > Public Administration

박병무 ¹, Cho Chun Han ¹, 신찬식 ¹, Seung-Ho Ahan ¹

¹숭실대학교

Accredited

ABSTRACT

This paper attempts to investigate how the regulations which are designed to protect small scaled retailers from the competition led by large scaled retailers influence the total sales of manufacturers. The sales data of 61 brands of 10 companies whose products are sold to all available channels have been collected for 50 months before and after regulatory measures were introduced in 2012. The monthly prior year retail sales change and the monthly prior year KOSPI change are adopted as control variables and two regulatory measures are adopted as dummy variables, Among 61 products, the number of products whose sales have been increased is 9, while whose sales have been decreased is 20. The results show that the regulatory effects differ across the product categories. Especially, the products which are classified into the low susceptibility products to in-store promotion show the decreased sales.

KEYWORDS

Retail Regulation, Manufacturer’s Sales, In-Store Promotion, Planned Shopping, Channel Switching

Citation status

* References for papers published after 2023 are currently being built.

[journal] 간형식 / 2008 / The Effects of Type of Cause Activities on Corporate Image: Utilitarian Products vs. Hedonic Products / 상품학연구 / 한국상품학회 26(2) : 145~152

[journal] 김상조 / 1995 / 우리나라 인플레이션 회계정보 도입방안에 관한 연구 / 경영학연구 3 : 33~66

[journal] 박병형 / 2012 / The SSM Regulation and Competition Policy / 중소기업연구 / 한국중소기업학회 34(1) : 61~79

[journal] 박세훈 / 2005 / Guilt Effects on Consumer Choice between Hedonic and Utilitarian Products / 마케팅연구 / 한국마케팅학회 20(2) : 21~44

[journal] 신석훈 / 2009 / 기업형슈퍼마켓(SSM) 규제 입법논리의 문제점 / 정책연구 : 89~92

[confproc] 안성우 / 2009 / 대·중소 유통기업간 상생협력 실증사례 연구 / 한국유통과학회 2009 동계학술대회 발표논문집 : 137~157

[journal] 이동수 / 2009 / 대형 유통점 영업시간 규제에 대한 경제적 효과 분석 / 지역정책연구 20(1) : 101~126

[journal] 정민정 / 2010 / Domestic Legislation on Large Store Regulation and WTO Disciplines on Market Access Relating to Trade in Services / 국제법학회논총 / 대한국제법학회 55(4) : 237~264

[journal] 조춘한 / 2011 / SSM 상권내의 업종 비율 변화와 편의점 매출액 변화에 관한 연구 / 유통연구 16(5)

[journal] 한종길 / 2009 / A study on the French regulations for entry barrier of large-scale store and its implications to Korean distribution policy / 유통연구 / 한국유통학회 14(5) : 65~82

[confproc] Ahlert, D. / 2006 / Current Status and Future Evolution of Retail Formats / Retailing in the 21st Century

[journal] Arentze, T.A. / 1993 / A model of Multi-purpose Shopping Trip Behaviour / JPapers in Regional Science 72 : 239~256

[journal] Arentze, T.A. / 2005 / A multipurpose shopping trip model to assess retail agglomeration effects / Journal of Marketing Research 42(1) : 109~115

[journal] Babin, Barry J. / 1994 / Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value / Journal of Consumer Research 20(4) : 644~656

[journal] Batra, Rajeev / 1990 / Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes / Marketing Letters 2(2) : 159~170

[journal] Beatty S.E. / 1998 / Impulse Buying: Modeling Its Precursors / Journal of Retailing 74 : 169~191

[journal] Bucklin, R.E. / 1991 / A Two-State Model of Purchase Incidence and Brand Choice / Marketing Science 10 : 24~39

[journal] Ghosh, A. / 1986 / The Value of a Mall and Other Insights from a Revised Central Place Model / Journal of Retailing 62(1) : 79~97

[journal] Harlam, B.A. / 1995 / Modeling Consumers’Choices of Multiple Items / Journal of Marketing Research 32 : 404~418

[journal] Harmen, Oppewal / 2004 / Bundling and Retail Agglomeration Effects on Shopping Behavior / Journal of Retailing and Consumer Services 11(2) : 61~74

[journal] Hausman, A. / 2000 / A Multi-method Investigation of Consumer Motivations in Impulse Buying Behavior / Journal of Consumer Marketing 17(5) : 403~419

[journal] Heilman, C.M. / 2002 / Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons / Journal of Marketing Research 39(2) : 242~252

[journal] Inman, J.J. / 2009 / The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on In-store Decision Making / Journal of Marketing 73 : 19~29

[journal] Kotler, P. / 1973 / Atmospherics as a Marketing Tool / Journal of Retailng 49(4) : 48~64

[journal] Kumar, A. / 2012 / A Comparative Analysis of Differential Consumer Response Across Supermarket and Specialty Store in the Candy Category / Journal of Retailng and Consumer Services 19(6) : 561~569

[journal] Mahmoud, Adbel Hamid Saleh / 2012 / An Investigation of the Relationship between Unplanned Buying and Post-purchase Regret / International Journal of Marketing Studies 4(4) : 106~120

[journal] McClure, Peter J. / 1969 / Sales Effects of a New Counter Display / Journal of Advertising Research 9(1) : 29~34

[book] McKenna, Mary L. / 1966 / The Influence of In-Store Advertising, In On Knowing the Consumer / John Wiley & Sons : 114~125

[journal] Nicholas, J. A. / 2001 / Inter-American Perspectives from Mall Shoppers: Chile-United States / Journal of Global Marketing 15(1) : 87~103

[journal] Noda, M. / 2007 / The Influence of Time Pressure on Mood-Congruent Effects: Evaluating Products with Limited Information / Journal of Applied Social Psychology 37(2) : 403~425

[book] Park, C. / 1985 / Whan and Banwari Mittal, "A Theory of Involvement in Consumer Behavior: Problems and Issues,”, In Research in Consumer Behavior / JAI Press : 201~231

[journal] Parker, W. / 1989 / The Effects of Situational Factors on In-store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping / Journal of Consumer Research 15(4) : 422~433

[journal] Peter S.H. / 1995 / The Changing Consumer in the European Union: A "meta-analysis" Intern / Journal of Research in Marketing 12 : 373~387

[journal] Posavac, Steven S. / 1997 / Considering the Best Choice: Effects of the Salience and Accessibility of Alternatives on Attitude-Decision Consis-tency / Journal of Personality and Social Psychology 72(2) : 253~261

[journal] Sara, D. / 1999 / Fuji-Kodak, the WTO, and the Death of Domestic Political Constituencies / Minnesota Journal of Global Trade 8(2) : 53~77

[journal] Skallerud, K. / 2008 / An Examination of Buyers’ Cross-shopping Behaviour / Journal of Retailing and Consumer Services 16(3) : 181~189

[journal] Strahilevitz. M / 1988 / Donations to Ctiarity as Purchase Incentives: How Well They Work May Depend on What You are Trying to Sell / Journal of Consumer Research 24 : 434~446

[journal] Wilkinson, J.B. / 1982 / Assessing the Impact of Short-Term Supermarket Strategy Variables / Journal of Marketing Research 19 : 72~86

[journal] Woodside, Arch G. / 1975 / Sales Effects of In-Store Advertising / Journal of Marketing Research 15 : 29~33

[journal] Zeithaml, V. A. / 1988 / Consumer Perceptions of Price, Quality, and Value: A Means-and Model and Synthesis of Evidence / Journal of Marketing 52(1) : 2~22

KJCKorea
Journal Central

Journal of Regulation Studies 2023 KCI Impact Factor : 0.78