Journal of Regulation Studies 2023 KCI Impact Factor : 0.78
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pISSN : 1738-7132
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Radius Restriction and Franchise Encroachment in the Korean Coffee Franchise Industry
- Journal of Regulation Studies
- 2018, 27(1), pp.153-188
- DOI : 10.22954/ksrs.2018.27.1.006
- Publisher : 한국규제학회
- Research Area : Social Science > Public Administration
- Received : April 5, 2018
- Accepted : June 14, 2018
Min Hee You 1, Jee Young Kim 1, Yun Jeong Choi 1
1연세대학교
Accredited
ABSTRACT
This paper reviews the literature regarding exclusive territory restraint and encroachment and compares the development of related policies in the United States, the European Union, and South Korea. Furthermore, using coffee franchise industry data in South Korea, this paper analyzes the effects of the exclusive territory restraint on entry and exit of coffee shops. The results show that the growth rates of regulated brands' entry have stagnated during the implementation period of the KFTC's Franchising Best Practice Code. Moreover, the exit rates of coffee shops in two years after its entry decreased under the Best Practice Code and the revised Franchise Law.
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This paper was written with support from the National Research Foundation of Korea.