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The Use of Policy Narratives in Policy Changes on Protection and Utilization of Personal Information

  • Journal of Regulation Studies
  • 2022, 31(2), pp.3-37
  • DOI : 10.22954/ksrs.2022.31.2.001
  • Publisher : 한국규제학회
  • Research Area : Social Science > Public Administration
  • Received : November 3, 2022
  • Accepted : December 12, 2022
  • Published : December 30, 2022

Hyojin Im 1 PARK, HYUNG JUN 1

1성균관대학교

Accredited

ABSTRACT

This study analyzes the mechanism by which policy narratives of the advocacy coalitions work on policy changes on protection and utilization of personal information. A case study using NPF(Narrative Policy Framework) was conducted, combining literature analysis, big data analysis on news articles, which empirically verifies the policy narrative elements and strategies and in-depth interview of experts such as government officials, lawyers, and citizen activists to enhance analytical and contextual understanding. The major findings are as follows. The pro-protection and pro-utilization coalitions competed to convert their policy beliefs into policies using narrative components and strategies of NPF under the core belief of protecting basic rights and economic values, respectively. However, the various policy narrative strategies by pro-utilization coalition, such as positive encouragement for Fintech companies, use of symbolic words called "Three Laws of Data Protection and Utilization," framing strategy to replace personal information with national economic development were effective in getting approval from the public. More diverse narratives such as linkage of the use of personal information to positive words like safety, fairness and inclusive growth, and melodramatic story-telling helped to persuade the public. As public support and social deliberation become important in policy formation and change, advocacy coalitions competing for policy alternatives need to strategically organize and utilize policy narratives. Especially in policy areas related to economic interests, to use narratives that form a positive images such as benefits is suggested to form a favorable public opinion.

Citation status

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