Korean Journal of Sociology 2023 KCI Impact Factor : 2.14
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pISSN : 1225-0120
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Political and Emotional Effects of Ambivalent Sexism: A Survey Experiment in South Korea
- Korean Journal of Sociology
- 2020, 54(4), pp.41-82
- DOI : 10.21562/kjs.2020.11.54.4.41
- Publisher : The Korean Sociological Association
- Research Area : Social Science > Sociology
- Received : August 19, 2020
- Accepted : November 9, 2020
- Published : November 30, 2020
Gidong Kim 1, Lee Jae Mook 2, Jung Da Bin 2
1미주리대학교(University of Missouri)
2한국외국어대학교
Excellent Accredited
ABSTRACT
This study examines political and psychological effects of ambivalent sexism. The effects of sexism, which is different from biological sex and sociological gender, are witnessed in political areas beyond psychological and sociological areas. By conducting an experimental survey, we analyze how ambivalent sexism affects Korean voters' political attitudes when gender issues are salient in election campaigns. Our findings present that hostile and benevolent sexism have similar political effects even though they show different emotional reactions. Specifically, while hostile sexism reacts to sexist political elites in a direct and active way, benevolent sexism in an indirect and passive way. Hence, we suggest that gender-discriminational remarks of political elites can activate voters' latent sexism during election campaigns, which in turn influence their political attitudes.
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This paper was written with support from the National Research Foundation of Korea.