A Study on the PR Characteristics and Crisis Management of Public Institutions - Application of Excellence Study (공공기관의 PR 특성과 위기관리 현황 연구: 우수성 연구(Excellence Study)의 적용 )

안철현

A Study on the PR Characteristics and Crisis Management of Public Institutions - Application of Excellence Study

Crisisonomy
Abbr : KRCEM
2008, 4(1), pp.35-49
Publisher : Crisis and Emergency Management: Theory and Praxis
Research Area : Social Science > Public Policy > Public Policy in general

¹국가안정보장회의

ABSTRACT

The study was carried out separately in 4 main areas and 6 research issues based on 2 themes: PR and crisis management communications. For the study areas, the excellent PR characteristics of the 17 major public institutions in the country were first examined in general by applying the Excellence Study, the representative study related to the PR characteristics of organizations. Second, the characteristics of crisis management communication activities of the 17 major public institutions were comprehensively investigated. Third, the excellent PR groups and poorly performing PR groups were classified based on the PR characteristics derived from the first study area to check for any difference in the characteristics of crisis management communi- cation activities between the excellent and poorly performing PR groups in connection with the crisis management communication activities derived from the second area. Finally, the study was carried out to check the differences by applying variables aimed at examining the difference between the characteristics of crisis management communication activities by the stress point of crisis management and experience field and between the PR characteristics by type of public institution. As a result, the characteristics of excellent PR as gleaned from the Excellence Study have been comprehensively proven in the public institutions of the country; there were also differences in the PR characteristics by type of public institution, however. In particular, there were clear differ- ences in the characteristics of PR activities and crisis management communication activities between the excellent and poorly performing PR groups; ditto in the characteristics of crisis management communication activities by stress point of crisis management and crisis experience field.

KEYWORDS

PR, crisis management, crisis management communications, public institutions in the country, the excellent PR characteristics, the characteristics of crisis management communication activities

Citation status

* References for papers published after 2023 are currently being built.

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