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Moral Judgment and Blame in Crisis Management

  • Crisisonomy
  • Abbr : KRCEM
  • 2011, 7(2), pp.209-222
  • Publisher : Crisis and Emergency Management: Theory and Praxis
  • Research Area : Social Science > Public Policy > Public Policy in general

Seungho Cho 1

1숭실대학교

Candidate

ABSTRACT

This study investigated how people make moral judgments toward an organization involved in a crisis based on crisis types and crisis response types. To test it, the study employed 2 (control vs. uncontrolled) crisis types x 2 (excuse vs. apology) crisis response types between-subject design. The findings indicated that crisis types and crisis responses influenced participants’ moral judgment, and excuse in both crises type was judged much immoral than using apology. In addition, moral judgment significantly predicted blame.

Citation status

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