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@article{ART001989664},
author={Seungho Cho},
title={The Study of Consumer's Perception toward Authenticity of Corporate Social Responsibility(CSR) after a Multinational Company's Crisis},
journal={Crisisonomy},
issn={2466-1198},
year={2015},
volume={11},
number={4},
pages={171-185}

TY - JOUR
AU - Seungho Cho
TI - The Study of Consumer's Perception toward Authenticity of Corporate Social Responsibility(CSR) after a Multinational Company's Crisis
JO - Crisisonomy
PY - 2015
VL - 11
IS - 4
PB - Crisis and Emergency Management: Theory and Praxis
SP - 171
EP - 185
SN - 2466-1198
AB - This study examined a consumer's perception toward authenticity of CSR activity after multi-national company's crisis by using Toyota case. The research considered corporate image and crisis responsibility as main factors influencing consumer's perception toward authenticity of CSR. The findings showed that crisis responsibility and corporate image significantly affected participants' perception toward authenticity of CSR activity. In addition, a corporate image worked as moderate variable between crisis responsibility and their perception toward authenticity of CSR activity.
KW - Authenticity;Crisis Management;Multi-national company;Corporate social responsibility
DO -
UR -
ER -

Seungho Cho. (2015). The Study of Consumer's Perception toward Authenticity of Corporate Social Responsibility(CSR) after a Multinational Company's Crisis. Crisisonomy, 11(4), 171-185.

Seungho Cho. 2015, "The Study of Consumer's Perception toward Authenticity of Corporate Social Responsibility(CSR) after a Multinational Company's Crisis", Crisisonomy, vol.11, no.4 pp.171-185.

Seungho Cho "The Study of Consumer's Perception toward Authenticity of Corporate Social Responsibility(CSR) after a Multinational Company's Crisis" Crisisonomy 11.4 pp.171-185 (2015) : 171.

Seungho Cho. The Study of Consumer's Perception toward Authenticity of Corporate Social Responsibility(CSR) after a Multinational Company's Crisis. 2015; 11(4), 171-185.

Seungho Cho. "The Study of Consumer's Perception toward Authenticity of Corporate Social Responsibility(CSR) after a Multinational Company's Crisis" Crisisonomy 11, no.4 (2015) : 171-185.

Seungho Cho. The Study of Consumer's Perception toward Authenticity of Corporate Social Responsibility(CSR) after a Multinational Company's Crisis. Crisisonomy, 11(4), 171-185.

Seungho Cho. The Study of Consumer's Perception toward Authenticity of Corporate Social Responsibility(CSR) after a Multinational Company's Crisis. Crisisonomy. 2015; 11(4) 171-185.

Seungho Cho. The Study of Consumer's Perception toward Authenticity of Corporate Social Responsibility(CSR) after a Multinational Company's Crisis. 2015; 11(4), 171-185.

Seungho Cho. "The Study of Consumer's Perception toward Authenticity of Corporate Social Responsibility(CSR) after a Multinational Company's Crisis" Crisisonomy 11, no.4 (2015) : 171-185.