본문 바로가기
  • Home

The Study of Consumer's Perception toward Authenticity of Corporate Social Responsibility(CSR) after a Multinational Company's Crisis

  • Crisisonomy
  • Abbr : KRCEM
  • 2015, 11(4), pp.171-185
  • Publisher : Crisis and Emergency Management: Theory and Praxis
  • Research Area : Social Science > Public Policy > Public Policy in general

Seungho Cho 1

1숭실대학교

Accredited

ABSTRACT

This study examined a consumer's perception toward authenticity of CSR activity after multi-national company's crisis by using Toyota case. The research considered corporate image and crisis responsibility as main factors influencing consumer's perception toward authenticity of CSR. The findings showed that crisis responsibility and corporate image significantly affected participants' perception toward authenticity of CSR activity. In addition, a corporate image worked as moderate variable between crisis responsibility and their perception toward authenticity of CSR activity.

Citation status

* References for papers published after 2022 are currently being built.

This paper was written with support from the National Research Foundation of Korea.